AR is a science and technology of augmented reality, and it is also a technology that skillfully integrates virtual information with the real world. Starting from 2015, AR industry investment and financing began to explode, the wind mouth was formally established, and capital rapidly poured in. Based on this, Seven Wheat Research Institute has released the “2019 AR Product Data Report” to gain a deeper understanding of the AR world on the App Store.
Table of Content
- AR Development History and Milestones
- android app ratings
- buy keyword downloads ios
- aso case study games
As we all know, after Apple released ARKit at WWDC in 2017, it built the world’s largest AR platform and embodied AR technology in mobile applications, and launched 4506 AR-related products that year, which had a wide impact.
But in fact, the whole AR development history is much earlier than we think. 1966, the first AR device was born, which is also the first augmented reality system; in 1992, the AR name was officially launched; and officially entered the public users’ view in 2015, Pokémon GO, which was licensed by Nintendo and Pokémon Company and developed and operated by Niantic, generated $500 million in revenue in two months’ time. Pokémon GO, which was licensed by Nintendo and Pokémon, developed and operated by Niantic, created $500 million in revenue in two months, and was called the fastest money-making hand game in history.
AR product addition trend over the years
More application products with richer scenarios
AR originated in the United States in 1966, and thanks to the release of Apple’s ARKit in 2017, more people can really feel the charm of AR through the iPhone. This time we sampled the data of AR-related products in the whole App Store from 2009 to 2019. The highest number of new AR products was added in 2018, with 4,913 new products added in that year.
In 2017, ARKit was announced at WWDC, which led to a 50% increase in the number of AR-related products in the App Store. In 2018, AR-related products in the App Store peaked at over 4,000 apps and 700 games.
AR game product trends by category
Casual, action and adventure games are the most outstanding
In terms of the overall growth trend of AR games, the three highest categories of AR games in 2017 were casual games, action games and adventure games.
Casual games are represented by Tencent’s One to Catch Demons, which is a 3D scene capture pet AR game and was launched in May 2018.
The development cost of action games is not very high, but the scenes will be more gorgeous. conduct AR is an augmented reality railway action game, launched in September 2017, like we often see similar aircraft, tanks type of games belong to the same action games.
Adventure games are one of the classifications that appear most throughout AR games, as they can be simulated and explored in reality, with a stronger sense of immersion. this Dark Shadows is an augmented reality horror adventure game.
AR application product trends by category
Travel, business, and tool applications are the most prominent
In this App Store AR product data, the most AR application products are in the travel, business and tools categories.
As a travel application, the navigation product “Casual Walk” can give users actual navigation routes in real scenes through the camera.
For Alipay, one of the highlights of the popularity of Five Lucky Stars is its use of AR cameras to combine reality with reality, and another highlight is the animation effect that is presented in the real world after sweeping the lucky stars. These two highlights completely captured the curiosity of users and made the Spring Festival of 16 a huge hit.
Measure was officially launched in June 2018, and its main function is an AR tool application that measures height and distance through AR technology. This kind of application is used in many design and construction companies, through AR electronic measuring device, measuring the room height spacing, the size of the window, etc., the whole room can be made in 5 minutes, very convenient and efficient household drawings.
AR Augmented Reality, VR Virtual Reality
The AR and VR are two different technologies, AR is more augmented reality, which is the addition of virtual scenes in a realistic scene through the camera, such as catching demons together. The first stage is to restore a more realistic scene through realistic photos or videos, such as the VR house hunting in the shell, which can be used to feel the real appearance of the house through VR videos.
Apple’s official favorite product
Among the AR games and applications in various scenes, the products that can be officially recommended in the App Store must be the products that are officially recognized and approved by Apple. We extracted the data from 2016 – 2019 for analysis and found Apple’s official favorites.
Apple’s favorite AR games
Voxel Digital Coloring 620 was recommended by Apple for 26 days
Apple’s top 5 favorite games are Voxel Digital Coloring 620, the number 1 game recommended for 26 days, and Putt Putt World 297, a city building game. With Apple’s top 5 favorite AR games, we can easily find that Apple pays extra attention to simple and refreshing AR games, and small and fresh games are more appealing to Apple’s editors.
Although the number of applications in AR products is much larger than games, games are more likely to be recommended in Apple’s recommendation process, accounting for 57% of the total, with casual, action, and simulation games being more popular among Apple editors.
Apple’s Favorite AR Apps
Piano 3D was recommended by Apple for 48 days
Of pple’s five favorite AR apps, the first is a 3D piano, the second is a golf measuring device, and the third through fifth are all about stargazing. The third to fifth apps are all about stargazing. The apps recommended by Apple are more practical and skillful in the process of reality or entertainment.
Among the recommended AR apps, books, education, and reference products are more popular with Apple’s editors and have a higher percentage of recommendations.
AR products with the best overall performance
For AR products, the freshness of the product design is only secondary, but the long-term foothold of the app requires developers to use AR technology to bring real revenue to the product. According to the comprehensive data from 2013 to 2019, we have compiled the products with the best overall performance.
This RPG strategy-based AR pet game was launched in July 2016 and went live on the App Store in July 2017. It shot straight to the top of the overall game chart (free) on the day of launch and continued to dominate the chart for 44 days. In two months, it reached $500 million in revenue and was called the fastest-grossing handheld game in history, making it a very iconic AR game.
The second product is Faceu, an AR special effects camera, which is a popular photo product for girls. This AR special effects camera was launched in September 2015 and reached the No.1 position in the free app list in January 2016. Meanwhile, the whole thing has been recommended by Apple for 442 days since 2016, making it Apple’s favorite and best-performing AR app category in the overall data.
Other AR products that performed well
In addition to these two excellent products, there are some other AR products that perform well, as shown in the chart.
Users’ favorite AR search terms
So what keywords do users like to search for most to find these AR products? We integrated and analyzed the data from iOS12 and iOS13.
The most frequently appearing AR keywords on Hot Search
The most frequently searched AR keywords: “merge cube” “harry potter” have appeared for 141 days in total.
Most searched AR keyword categories by users
Photography and video
The most frequently searched AR keywords were filtered by category, among which photography and video, education, and entertainment were the most searched keywords.
Popular keywords and corresponding products in AR category
Games, ar camera, Baidu, translation, free, star and other keywords were searched most frequently.
There are a lot of typical products in this category, and we have organized some typical keywords and their corresponding products.
Typical AR keywords that users like
Developers specializing in AR function
The top 5 developers with the most AR products under the same developer account are all US developers. tripwolf has 83 AR-related products on their developer account.
What about Chinese developers? In sifting through the Chinese AR product developers, the top three are all learning and education app developers. The first one is a Hong Kong developer, whose representative product is Little Story, Big Theory; the second one is a Taiwanese company; and the third one is a company from Dalian, whose product is called AR Journey to the West.
According to the overall data analysis, it is easy to find that the difference between Chinese developers and American developers in terms of quantity, environment and product richness is still very large. So technology-enabled products for Chinese developers still need continuous breakthrough, innovation and practice.
Whether we are talking about AR technology today or the 5G that has been talked about in 2019, it is important for Chinese mobile application developers to use advanced technology wisely, find a better way to present, launch successful and high-quality products, and let more users feel the charm of the products given by technology.