On November 21, App Store keyword coverage fluctuated significantly, and some products showed a surge in coverage, with significant increase in China and a small increase in the US. Some of the keyword coverage rules have been adjusted, and there are cases of both new products and products falling out of the list.
Table of Content
- App Store keyword coverage fluctuated significantly, and some of them showed a surge
- buy app installs for android
- android app rating
- google play short description aso
Apple App Audit time reduced to 14.11h
The keyword search index ranking continued to 4 days unchanged
From November 15 to November 18, 2019, the App Store keyword search index ranking Top1000 has remained unchanged for 4 days, involving China, the United States, Japan, the United Kingdom and other countries or regions.
The official Apple WWDC app has been renamed the Apple Developer App
Apple’s official WWDC app has been renamed Apple Developer, adding the Apple Developer Program registration feature, which is currently only available in the United States.
Apple Upgrades Privacy Protection: Enhanced Control Over Access to User Information
On November 6, Beijing time, Apple made a global update to its privacy page on its official website to further protect the privacy of users by strengthening controls over the acquisition of user information by apps. Apple has further upgraded its solutions to address the practice of some apps collecting user information and violating user rights.
November App Store Data Overview
In November this year, 39,252 products were added to the App Store, down from October; 71,432 products were removed from the App Store, and the overall number of removed products remained huge.
Among the new apps, the number of game, tool, business, life, entertainment and education apps is the most, among which the number of game apps added is more than 5000, followed by the number of tool apps over 4000.
The top 6 categories in the downgraded products are games, business, life, education, tools, and entertainment. The largest number of apps in the game category were taken down, with 9,261 apps in total. Next are business and life apps, and the number of education, tools and entertainment apps decreases in order.
Monthly Statistics of Review Cycle in November
The average review time in November was 17.35h, and the average review time on working days was 14.11h, which was 3.87h less than the average review time in October.
Monthly ranking of rejected clauses in November
The most rejected clause in November is clause 2.1 (App completeness), accounting for 27.17%, a slight decrease from the previous month. Clause 2.3 (Accurate Metadata) was the second most rejected, accounting for 26.45% of the total. Clause 3.1.1 (In-App Purchases) was the third most rejected, accounting for 7.25% of the total. It seems that Apple has increased the review of clause 3.1.1 (in-app purchase items), and reminds developers that they should be careful not to join third-party payment channels for in-app purchase items of virtual currency or services, or they may be rejected.
Statistics of the reviewed titles/sub-titles in November
Among the titles reviewed in November, the number of titles with 1-5 characters in the main title range was the largest, totaling 18,867, followed by titles with 6-10 characters in the range, totaling 10,562, and the number of titles with more than 11 characters was relatively small. The number of titles in other intervals is relatively small.
In November, the keyword “platform” is still the most frequent, with 3168 occurrences, accounting for 11.01%. The next most frequently used words are “game”, “management”, “life”, “video”, “service” and “service”. Services”, “Learning”, “Smart”, “Wisdom”, “Help”. Helper”. The above 10 keywords are used more frequently in App names.
The trend of keyword ranking optimization rate in November
In November, the average achievement rate of keyword ranking optimization was 92.2%, the highest rate was 96%, and the lowest rate was 75% on November 30. Overall, it seems that there is no significant fluctuation in the achievement rate at the beginning and end of the month.