On November 21, App Retailer key phrase protection fluctuated considerably, and a few merchandise confirmed a surge in protection, with important improve in China and a small improve within the US. A few of the key phrase protection guidelines have been adjusted, and there are circumstances of each new merchandise and merchandise falling out of the checklist.
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Apple App Audit time decreased to 14.11h
The key phrase search index rating continued to 4 days unchanged
From November 15 to November 18, 2019, the App Retailer key phrase search index rating Top1000 has remained unchanged for 4 days, involving China, america, Japan, the UK and different international locations or areas.
The official Apple WWDC app has been renamed the Apple Developer App
Apple’s official WWDC app has been renamed Apple Developer, including the Apple Developer Program registration function, which is presently solely accessible in america.
Apple Upgrades Privateness Safety: Enhanced Management Over Entry to Consumer Info
On November 6, Beijing time, Apple made a world replace to its privateness web page on its official web site to additional defend the privateness of customers by strengthening controls over the acquisition of consumer info by apps. Apple has additional upgraded its options to handle the follow of some apps amassing consumer info and violating consumer rights.
November App Retailer Information Overview
In November this 12 months, 39,252 merchandise have been added to the App Retailer, down from October; 71,432 merchandise have been faraway from the App Retailer, and the general variety of eliminated merchandise remained big.
Among the many new apps, the variety of recreation, software, enterprise, life, leisure and schooling apps is probably the most, amongst which the variety of recreation apps added is greater than 5000, adopted by the variety of software apps over 4000.
The highest 6 classes within the downgraded merchandise are video games, enterprise, life, schooling, instruments, and leisure. The biggest variety of apps within the recreation class have been taken down, with 9,261 apps in complete. Subsequent are enterprise and life apps, and the variety of schooling, instruments and leisure apps decreases so as.
Month-to-month Statistics of Evaluation Cycle in November
The common evaluation time in November was 17.35h, and the typical evaluation time on working days was 14.11h, which was 3.87h lower than the typical evaluation time in October.
Month-to-month rating of rejected clauses in November
Probably the most rejected clause in November is clause 2.1 (App completeness), accounting for 27.17%, a slight lower from the earlier month. Clause 2.3 (Correct Metadata) was the second most rejected, accounting for 26.45% of the entire. Clause 3.1.1 (In-App Purchases) was the third most rejected, accounting for 7.25% of the entire. Evidently Apple has elevated the evaluation of clause 3.1.1 (in-app buy objects), and reminds builders that they need to watch out to not be part of third-party fee channels for in-app buy objects of digital foreign money or companies, or they could be rejected.
Statistics of the reviewed titles/sub-titles in November
Among the many titles reviewed in November, the variety of titles with 1-5 characters in the principle title vary was the biggest, totaling 18,867, adopted by titles with 6-10 characters within the vary, totaling 10,562, and the variety of titles with greater than 11 characters was comparatively small. The variety of titles in different intervals is comparatively small.
In November, the key phrase “platform” continues to be probably the most frequent, with 3168 occurrences, accounting for 11.01%. The following most often used phrases are “recreation”, “administration”, “life”, “video”, “service” and “service”. Companies”, “Studying”, “Good”, “Knowledge”, “Assist”. Helper”. The above 10 key phrases are used extra often in App names.
The development of key phrase rating optimization price in November
In November, the typical achievement price of key phrase rating optimization was 92.2%, the best price was 96%, and the bottom price was 75% on November 30. Total, evidently there isn’t any important fluctuation within the achievement price firstly and finish of the month.