Flo has been the top period tracking app for a while now. However, has something in the news happened to make people start deleting the app? Are people letting go of Flo?
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Many people use period tracking apps. You might even use one! Certainly, they provide a vast number of benefits. For instance, if you want to track and forecast your symptoms or if you are hoping to conceive and want to plan properly. Thusly, they are extremely popular, bringing in millions of downloads every year and they show no sign of stopping.
However, this week one of the more renowned of these apps, Flo, reached a settlement with the Federal Trade Commission (FTC). This happened after the FTC alleged that the period tracking app shared sensitive user data with third parties including Facebook and Google. With this news, the question can be asked: are people letting go of Flo?
The immediate answer seems to be: It’s hard to tell. Though this discovery was made in 2019, the settlement has only recently brought this concern back into the public eye. As of right now we have not seen a dramatic drop in category ranking, however, this topic is not absent in reviews of the health app.
The app profile page provides us with a snapshot of the game and its current analytics. We can see that Bubble Pop Origin! received overwhelmingly positive reviews recently. Its category rankings also improved over time. It would not be wrong to assume that the game is doing something right. Based on its high user rating score (green) it has managed to connect with the users. However, we still need to make sure that the game has similar content compared to our product.
The keywords data is also frequent within the negative reviews of the clue app. Though the application is generally well-liked, many people have left negative reviews surrounding this issue. Let’s see what happens when we click on the keyword data.
These reviews are centering around the scandal. They focus, on these recent concerns of data sharing.
However, the game did see some help from organic sources. Some popular Twitch streamers stumbled across it which gave the game some great free marketing to get its jump start. This may have helped initial downloads but it is also an important reason why the game maintained its popularity. If it had been bad, it might have seen that initial rise in popularity and then a swift descent.
As an investor, you can look for a similar phenomenon, when a game that had initial popularity but has been receiving initially poor reviews updates and starts to see an improvement in player satisfaction. A list of all updates that an app has had and what each update consisted of can be found on MobileAction.
Will users forget about this scandal and continue using the application? Are Flo users willing to sacrifice some of their privacy to continue using the app? Will news of this scandal reach enough people to impact their downloads. Only time will tell. If you want to remain up to date on the effects of this news on the Flo app, its competitors, or any up-and-coming period tracking apps, make sure to sign up for a demo with MobileAction and keep an eye on this story.