Honk provides a more interactive messaging experience. Reminiscent of instant messenger, it is targeted towards the Gen Zs on social media. It gives a real-time experience, only showing messages live as you type. There is no chat history and no send button. The intended result is to give a more present feeling to a conversation. It also lets you “Honk” via notification to get someone’s attention.
Table of Content
- A new Mobile app that has graced the Biggest Movers list
- game spotlight app
- keyword tool google play
- ios app ratings and reviews
The app shows you typing in real-time the inclusion of pauses and typos gives a more in-person feel than a regular text conversation. The “live typing” seems like the next step after Snapchat and Instagram’s disappearing chats.
What is interesting about their marketing is that they have used TikTok and “meme” ads to get downloads.
One of their more viral ads starts by showing the features of Honk with a voiceover and then the chat starts spamming the word “Monke” pronouncing it “Monkey” this sort of absurdist humor is popular on the app and has garnered the attention of their intended audience.
The ad is here on TikTok. Honk puts their ads on this platform for a few purposes. Firstly, the ads show the app usage. Secondly, the ads follow Tiktok trends. This can make them go viral and be downloaded.
It seems to be an effective tactic as the app has only been advertising on this singular platform for about 6 days and has already reached the 22nd spot in the Free Social Networking Category and 385th in the Overall Free.
It will be interesting to see if after some time the app expands its advertising platforms to Instagram and Facebook or any others, or if it will remain on TikTok alone.
Your competitors may already be doing some ASO but they aren’t necessarily doing it better than you. The key may very well be to just run all the same keywords as your competitors. However, you should examine your competitors’ ASO strategy carefully and critically. What keywords do my competitors target? Why are they targeting these? What are their scores? Are they targeting a popular keyword or a niche keyword?
Once you have defined their strategy, you can take elements from it that you like and try to improve on their shortcomings. You can also try to fit in the gaps of their target market and get users there.
For example, when you look at the rankings of Duolingo compared to Google Classroom, they are inversely related. Duolingo fills in the learning app community when people are not in school (on weekends and holidays).
The other thing is that they are not direct competitors. The same users can use both apps. Think about what kind of app you have. If you have a shopping or gaming app your users may want more than one. Or is it something like a calculator or period tracker app where one is enough?
However, exercise caution when targeting competitor brand keywords as your app risks getting rejected from the store. Target your competitor keywords only in the hidden iOS keyword list, or target competitor app names that are also relevant keywords.
iOS VS Android optimization
Android and iOS look for different things in terms of metadata. Android will match your search with the exact phrase you are targeting, while iOS mixes and matches keyword combinations for you.
This will affect your strategy. For iOS you should be targeting as many relevant keywords as possible, there is no need to repeat the same word twice as they will be scrambled by the apple app store anyway.
In android, you should try to fit in as many possible search phrases and word groups as possible and to make sure that you show up in your users’ search results.
You should also not waste character space in iOS.
Space in the iOS store is extremely limited, and some such words are already included by Apple such as “app”, “online”, or “free”. There is also no need to put the category name of your app in your description or app name. You needn’t name your blackjack app “Blackjack Card Game” for example.
iOS also allows you to put your app under two categories simultaneously as long as they are relevant. Make use of this! But don’t change categories if you are already doing well in your existing category.
Use Apple Search Ads
Organic search results are great. However, a high traffic platform such as the Apple App Store can be further utilized as a marketing platform. With Apple Search Ads, your ads will appear at the top of the search results based on a keyword auction. You can bid on keywords to have your app appear to users above their search results. This can give you an edge above your competitors and is cost-efficient compared to other advertising platforms. Use the same strategies when choosing keywords to bid on as you do in your metadata keyword selection and run various campaigns to target specific sections of your intended user base.
To learn more about Apple Search Ads best practices, check out our blog post, and get started.
Never Stop Optimizing
Continue the optimization process. Optimization is not something you do once and are done with. Every couple of weeks you should be updating your keywords to make sure you are getting the best possible app growth.
An important part of ASO is to recognize that keyword tracking is an ongoing process. You will have to continue tracking and monitoring the success or failure of your keywords. To understand which is which, you should be looking at two main metrics. The first is the search/traffic score which is an estimation of the popularity of a search term. The second is the ranking position of your application according to the keyword.
Optimize your graphics too
Make sure that your graphics contain a short and clear call to action. This is an important step for mobile app growth. Continue to test your screenshot orientation. Test different variations of each of your graphics. Make sure to change one element at a time so that it remains clear to you which elements are positively and negatively impacting your conversion rates. You can include video in the iOS App Store. Up to 3 videos can be uploaded which will appear directly in the search results of people looking for your app. This can make or break your app for a potential user.
You can always log in to MobileAction to perform a creative analysis of your app or any of your competitors. You can see the screenshots they are using in each store as well as their creatives. Active and total creatives are shown and percentages are given for which publishers each app is using. Combined with our ASO tool, this will help you plan out your creative strategy.
Optimizing for the holidays also never hurts. Check out our article on seasonal marketing to hear more about that.
Most visitors to the app store will not scroll through every screenshot you have. It is important to showcase what you have to offer as efficiently as possible. The unique selling points should be front and center.
On your marks, get set, optimization!
Now it’s time to get started with your optimization. You have all the tools you need to do your App Store optimization and your user acquisition strategies are in place.