According to Tech Star, Tencent has recently launched a low-key video beauty social app Cat Hoo, which is positioned as a social app for strangers. After signing up for Cat Hoo, users can set their dating intentions, such as “casual chat” and “love to get off” as matching tags. After signing up for Cat Hoo, users can set their dating intentions, such as “casual chat” and “love and get off” as matching tags. At the same time, Baidu also recently launched a map social software, mainly focusing on campus stranger social, currently features anonymous community, map social and online matching friends.
Table of Content
- Big manufacturers have laid out stranger social
- cheap app installs
- country target keyword installs
- dating app case study
App story: The battle in the field of social strangers
In the beginning of 2019, from the beginning of the social war of Dosun, Chatbot and Bucket MT, the footsteps of the giants in the layout of the social field have never stopped, although the social field has two mountains, WeChat and QQ, but with the continuous exposure of user groups and circles, social products are no longer for the whole user, for a vertical field or a class of people to create a variety of products, Stranger, Tan Tan, Jaimu and other products to verify the possibility of stranger social. Stranger, Tan Tan, Jumo and other products have proven the possibility of stranger social, so the big manufacturers in this field have also started to make moves, such as the headline products Duo Flash, Fly Chat, Ali online Real as I, Sohu launched Fox Friends, etc.
The sinking matchmaking social eye-catching
In June this year, the video matchmaking dating App “Yi pair” completed tens of millions of yuan of Series A financing; according to the official data of “Fun Dating”, relying on social platforms such as WeChat, the average number of users sharing the “Fun Dating” live room applet in the circle of friends has exceeded five figures ….. These sinking dating social products are constantly highlighting their advantages in the sinking market.
Based on the 600 million users in China’s sink market, “getting off” has gradually become an immediate need for young people, and in addition to Yi Pair and Fun Dating, sink dating social products such as Jen Wedding and Little Red String are also emerging. Among them, Yi pair has performed very well in the social list, and was among the top 7 in the social list (free) at the end of August.
I pair of redneck as a middleman, in the form of live video to connect men and women, three-party social form to break the awkward situation of strangers. The matchmaking + rounding of the red maid can not only open the topic of male and female matchmaking, but also help the boys who are not good at chatting to extend the topic, the traditional offline matchmaking logic moved to the line, can be said to be the online “non-committal”.
At the same time, the live broadcast and the control of the two sides of the red maid increased the authenticity of the matchmaking, to avoid the bad matchmaking experience of “photo cheating” and “death by sight”.
As one of the types of stranger social products, the new dating social not only increases the concept of bridesmaids, while using video, live and other forms to increase social interaction, improve social efficiency and social frequency. At present, this form is more often used in the small town youth user group, which mainly focuses on the sinking market. In addition to the fact that the sinking vertical users are a huge group to be developed, another main reason is that the average loneliness index of the national small town youth (the highest value of 100 is the loneliness index calculated by integrating the proportion, duration and degree of the latest loneliness of the single people) is high, among which In other words, young people in small towns often feel lonely and have a strong demand for “getting off”, and the demand of men is more significant.
New young people become the main battlefield of social life, the pain point is the narrow social circle
Whether it is the layout of social products or the vertical users of small town youth, more and more social products focus on the new youth as a larger group of users, and their adaptability and demand for new products is stronger. From the user research questionnaire done by Meituan in March, we can see that the current new youth user group accounts for 49% of the total population of unmarried singles, so it can be said that most of the new youth are still in a single state.
Recently, ZhenAi.com released the “Single People Survey Report”, which also revealed the new single youth in China, and the main difficulty in getting off is the problem of narrow social circle.
This all shows the thirst of the new youth for stranger social products, and also confirms the reason for the escalating and intensifying social war and the strong layout of the big manufacturers. However, because the credibility of stranger social products and governance policy is not yet perfect, resulting in product credibility is constantly questioned, social products are also the focus of policy regulation, so this also requires the product from social security and policy grasp depth of thought, and the mechanism of the Red Queen in the end is not to enhance the credibility, or social is no longer a one-to-one model but the introduction of the concept of third person social is also needed To be tried.
As user groups and circles continue to show, such as sinking users, small-town youth, Z-generation people, etc., are user groups with strong influence and create more value, you can focus more on a vertical user group, and in line with the attributes and characteristics of the corresponding groups.