The Apple Keyword Search Index was previously suspended from December 18, 2019, and resumed updating on January 16 after a 29-day hiatus.
Table of Content
- Apple Keyword Search Index Resumes Updates
- buy app ratings android
- promote android app rank
- buy app reviews
Mass shelving occurred on January 16, On January 16, the number of products shelved from the App Store surged to 12,862.
Apple Releases Transparency Report
On January 19, Apple released a transparency report for the first half of 2019: a total of 288 products were removed from mainland China for violations, of which 94 products were removed for violating platform policies and 194 apps were removed for violating legal violations.
Headline products cover the top 10 of App Store application list
On January 19, the top 10 free apps on the App Store were Cartoonist, PiPi Shrimp, Today’s Headline, Watermelon Video, Light Face Camera, Tomato Novel, Cutscene, Today’s Headline Extreme Edition, Faceu Sprout and Jitterbit Volcano Edition. The top ten of the list are all covered by the headline products.
A new record of single-day sales in App Store was born
A new record of App Store single-day sales was set, with sales reaching $386 million on New Year’s Day 2020, an increase of 20% over last year.
January App Store Data Overview
App Store added/removed apps
At the beginning of 2020, a total of 38,846 products were added to the App Store and 77,052 products were removed from the App Store, and the number of removed products increased compared with December. Metadata is the main culprit? | Metadata is the main culprit? In the article “2019 App Store Full Review”, it was mentioned that the beginning and end of the year may be the peak period for Apple to take down products.
Among the new apps, games, tools, business, life, education and entertainment apps are the most numerous, and these six types of products have been the direction for developers to focus on developing products.
The top 6 categories of the downgraded products are games, life, business, education, tools, and entertainment. The number of game apps was the largest, with a total of 10,435 apps. The next category is Life and Business App, and the number of Business, Tools and Entertainment App decreases in order.
Monthly Statistics of Review Cycle in January
The average review time in January was 20.07h, and the average review time on working days was 18.66h, which was 2.79h less than the average review time in December.
Monthly Ranking of Rejected Terms in January
The most rejected clause in January was clause 2.1 (App completion), accounting for 25.85%, up from the previous month. Clause 2.3 (Accurate metadata) was the second most rejected clause, accounting for 24.63%, and these two clauses basically occupied the top two rejected clauses; clause 5.1.1 (Data collection and storage) ranked third, accounting for 9.27%; clause 3.1.1 (In-app purchase items), clause 4.2 (Minimum functional requirements), and clause 2.5 (Software requirements) were also rejected more often. Thus, it seems that Apple has increased the review of clause 5.1.1 (data collection and storage) and reminds developers that
When the App collects user information, it needs to get the user’s permission and must set the off button.
Only when the user uses the relevant function of the App, the information about the user’s relevant function can be collected, otherwise it will be rejected.
When collecting user information, the words must be set clearly and provide the purpose of use
In January, the number of titles with 1-5 characters in the main title range was the largest, with 19017 titles, followed by titles with 6-10 characters, with 10310 titles, and a relatively small number of titles with more than 11 characters, with decreasing numbers of long characters in each range. The number of titles in other intervals is relatively small.
The trend of keyword ranking optimization rate in December
In January, the average achievement rate of keyword ranking optimization was 87.81%, the highest rate was 95%, and the lowest rate was 81% on January 25. On the whole, it seems that the achievement rate at the beginning of the month is higher than that at the end of the month.