TikTok is testing a new feature called “Shoutouts” that lets users request and reward creators of videos.
If that sounds familiar it’s because competitor app Cameo is known for letting people tip creators for their content.
Table of Contents
- TikTok takes a page out of Cameo’s book
- cheap ios app installs
- app store rating
- apple app ranking algorithm
TikTok takes a page out of Cameo’s book and trials creator rewards
Shoutouts use an in-app currency to tip creators who in turn are able to set their own rates.
Right now, the addition is only available in select areas with Turkey and Dubai among the first countries to trial it.
Users can click on the “request” button in the app and a creator will have three days to accept the order.
Right now, it’s not yet clear if video makers are selected based on their number of followers to qualify for Shoutouts.
However, the addition shows TikTok’s commitment to bolster revenue streams for its creators and keep users more engaged.
Given that TikTok is one of the most downloaded apps of 2020, the new feature could lead to the app dipping into Cameo’s market share.
Consumers are spending more in apps
The Apple App Store is projected to generate $41.5 billion in consumer spending worldwide via in-app purchases, subscriptions and premium apps during the first half of 2021.
Google Play generated an estimated $23.4 billion during the same period, but it’s projected that the Google store will grow more strongly during 2021 than Apple.
Revenues on Google Play grew 30% from $18 billion in H1 2020, which is 4 percentage points higher than the same period in 2019. Its growth is driven by markets such as the Philippines.
The report finds that downloads jumped 72.5 billion during the first half of the year, driven by COVID-19 lockdowns and consumers looking for new experiences online and on mobile devices.
On the App Store, installs fell 10.9% to 16.3 billion from 18.3 billion in H1 2020.
Installs on Google Play climbed 6% to 56.2 billion from 53 billion the previous year. It highlights that dominance of Android in markets where the pandemic is still causing disruption while the US (a dominant market for Apple) is beginning to open up again.
Top apps – spending and downloads
TikTok continues to lead the charts for top-grossing mobile apps on both stores.
It’s estimated that consumers spent some $920 million on the short-form video app during H1 2021, up 74% over 2020.
YouTube came second at a sending of $564.7 million and in front of Tinder which saw revenues his $520.3 million.
App downloads were also led by TikTok at 384.6 million, followed by Facebook and Instagram.
Consumers spent $44.7 million – or 17.9% more – in mobile games during H1 2021 than the previous year.