If that sounds familiar it’s because competitor app Cameo is known for letting people tip creators for their content.
Shoutouts use an in-app currency to tip creators who in turn are able to set their own rates.
The addition is only available in select areas
Users can click on the “request” button in the app and a creator will have three days to accept the order.Right now, it’s not yet clear if video makers are selected based on their number of followers to qualify for Shoutouts.
However, the addition shows TikTok’s commitment to bolster revenue streams for its creators and keep users more engaged.
Top apps – spending and downloads
Given that TikTok is one of the most downloaded apps of 2020, the new feature could lead to the app dipping into Cameo’s market share.TikTok, known as Douyin in its home market, was launched in China in September 2016. It was pushed out globally as TikTok the following year.
The TikTok app allows users to create 15 second videos, soundtracked by music clips. Sounds simple enough, but it’s a wildly popular concept. Depending on who you ask, the app was the world’s second-most or fourth-most downloaded non-gaming app of 2019 (only behind various Facebook entities in either case).
By 2020, it was comfortably number one. Get the full TikTok premium report here with curated graphs, data and analysis TikTok/Douyin parent company ByteDance also owns hugely popular Chinese AI-powered news aggregation platform Toutiao, created by CEO Zhang Yiming at the age of 29 in 2012. Notably, he was not backed by either Alibaba or Tencent.
TikTok has succeeded where the latter failed with WeChat – success beyond China.This was a strategic triumph. In November 2017 ByteDance acquired the popular (also China-based) would-be rival app Musical.ly app for a reported $1 billion. TikTok was merged with Musically in August 2018, with app users’ accounts migrated to their TikTok accounts. This was seen as a way for the Chinese app to enter the US market – with Musical.ly already boasting a considerable American audience.
TikTok/Douyin (and formerly Musical.ly) users use the app largely to create, share, and view content based around lip syncing, dancing, comedy skits, and other physical activities. Clearly, this is something that appeals to young people (and quite a few older ones) around the world, with app snowballing in popularity over 2018 and 2019.
Despite only being released in 2016, it was one of the most-downloaded apps of the 2010s.As of 2021, TikTok is one of the world’s best-loved apps (for those under a certain age at least), its success powered by some of the world’s most sophisticated AI.
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That said, it has not been without its controversies. In 2019, it was briefly banned in India for “morality issues”, with pornographic content and predatory behaviour a concern. It has been accused of not adequately safeguarding young users’ data. It was banned again in June 2020 alongside a spate of other Chinese-based apps as tensions between China and India heightened. This was upheld in January 2021, leading TikTok to begin reducing staff in the country.
It is has been investigated in the US over national security concerns and user privacy. ByteDance has released a transparency report to deal with these accusations, and has moved to ringfence TikTok from the rest of its operations. This did not stop President Trump from issuing an executive order in August 2020 against any firms doing business with TikTok.
Nonetheless, as of early 2021, TikTok seems like the app to beat. Scroll on to read our collection of TikTok stats from around the web.