With the development of the Internet industry, the full implementation of the two-child policy, and the change in the concept of education among new parents, more and more people have begun to focus on the mother and baby industry. Recently, SevenMain Data searched for related apps by the keyword “mother and baby” to provide you with a comprehensive analysis of the situation of mother and baby apps.
Table of Content
- Mother and baby industry is developing well, with 41 apps online in a year
- aso for google play
- buy ios installs
- buy app store ratings
The rise of vertical class App for the mother and baby market
The mother and baby industry has been booming since 2013, with 27 apps launched in 2013 compared to 2012, and a new breakthrough in 2016 with 41 apps launched. The main reason for this is that in 2015, the country started to fully promote the second child policy, and with the support of the policy, the mother and baby industry has seen a new development.
The search results for the mother and baby app category show that four apps have received over 300w downloads (iOS) in the past year. Among them, Kirikoula ranked first with an estimated download volume of over 610w in the past year, which ranked in the top five respectively, with better product performance. Kirikoula is a vertical mother and baby app focusing on early education and enlightenment of children’s English. The product was officially launched on the App Store in 2014 and has a simple and clear interface with cartoon characters that are interesting to children.
Mother and baby App is blooming everywhere, and the community category is more popular
In the App Store, mother and baby apps are mainly divided into comprehensive category, community communication category, vertical shopping category, children’s early education category, and tools category. For users in the maternal and infant industry, understanding and inquiring related information is actually a point that many users want to focus on.
The next step is to buy the corresponding mother and baby products and use the relevant tool app to record their life status. At the same time, from the mother and baby apps surveyed, we can also see that community communication apps are more popular among users.
Comprehensive mother and baby apps with a wide range of platforms
In the current mother and baby App, comprehensive mother and baby products generally include three modules: shopping, community, and tools, in which users can directly buy the mother and baby products they need. In addition, they can use tools to record their lives in the state they are in.
Such as baby tree pregnancy App, the product interface is mainly divided into five modules: home, community, shopping mall, tree college, dedicated, each module and set different content, a full range of services for users, very convenient for users to use.
Main community operation, providing information exchange for users
For the mother and baby users who are accustomed to using mobile, whether they are planning to prepare for pregnancy or already have children, they are actually more concerned about the information related to this industry, such as what to do if there are bumps on the body of children?
How to properly prepare for pregnancy? Therefore, among the mother and baby apps, vertical community apps have emerged specifically for users to share knowledge and provide communication.
For example, in the product interface of Mama Help, the three modules of pregnancy and childbirth, communication and publication are specially set for users to inquire about mother and baby related knowledge.
Seeking the same type of business stationed, the platform is divided more vertical
Although you can now buy mother and baby products in comprehensive shopping platforms such as Jindo, Taobao, Tmall and Jingdong, but for some users, it seems to be more comfortable to buy related products in the field of specialized shopping platforms, so some e-commerce companies doing mother and baby will also be specifically stationed in these mother and baby shopping platforms.
At the same time, in order to attract more users’ attention, some mother and baby vertical shopping apps also add communication modules, allowing users to jump directly to shopping links with reference to other people’s suggestions, which is also one of the current methods for many shopping apps to make money.
Focus on children’s early education, grasp a certain category of people
From the user population, the mother and baby industry is actually divided into parents as the leading group, and children as the educated group. The market currently has a number of platforms that focus on early childhood education, such as the above-mentioned Kirikoula, a children’s English early education App, in addition to children’s songs such as Belehu children’s songs early education App. effective. Moreover, by focusing on a certain group of people and developing a product for a long time, the product can also have a brand effect and take advantage of the opportunity to gain volume.
Record user life, tools App indispensable
In addition, there are also some tool apps that are specially designed to record users’ various life states, such as users’ eating habits during pregnancy preparation, children’s milk drinking time, dosage, and height and weight changes during the newborn period, etc. This is also the focus of many parents’ attention, so this kind of App can also get some attention from users.
Mother and baby industry as a whole has more positive comments, but there are two points to note
From the mother and baby products in this survey, 114 mother and baby apps have a positive rating of over 90%, accounting for 64%. Secondly, 10.66% of the apps have user ratings between 80% and 89%, which shows that the user rating is still relatively high for mother and baby apps.
At the same time, 14.67% of the products were rated below 60%, mainly due to poor quality of shopping products and vulgar and false information on the communication platform.
Platform product quality is not good. For users who buy products on mother and baby shopping platforms, the bodies of such users are more sensitive, especially newborn babies, and the clothes they wear, the tableware they use, the toys they play with, etc. are all products that need to be of good quality.
Therefore, it is recommended that the developers of such platforms should strengthen the audit of the platform stores to stop any merchants from selling shoddy products and avoid damage to the reputation of the platform.
Platform product quality is not good
The presence of false and vulgar content in the platform can easily frustrate users’ motivation. Although the degree of content management is greater and more difficult, developers must not ignore this situation regardless.
And since last year, the Internet Information Office and other departments have started to target news and information platforms, audio platforms, and community platforms for rectification, and previously there were a number of products. were interviewed and taken down.
It is recommended that developers need to strengthen the construction of content, such as increasing the real-name authentication of users, so that users are responsible for their own words and actions, in order to restrain and reduce the bad information on the platform.