Tencent has launched a hand sport “Meals Language” particularly for feminine customers, which mixes conventional Chinese language meals tradition within the plot and permits customers to boost “meals souls” by finishing varied duties, and most of those “meals souls” are swish, light and chic boys. In response to the monitoring of Seven Wheat knowledge, “Meals Language” was as soon as ranked on the highest 2 of the App Retailer sport record (free), and the very best estimated variety of downloads in a single day was over 30w.
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Feminine-oriented hand sport site visitors rise
In response to the Frost & Sullivan report, Chinese language feminine cell sport customers have reached 219 million in 2017 and are anticipated to develop to 403 million in 2022. The rise in person demand has made many builders start to concentrate to this not but totally developed area, and among the many first to enter the market to check the water, there are additionally many phenomenal female-oriented handicraft merchandise, reminiscent of “Xifei Zhuan”, “My Little House” and “Shining Heat”.
The rise of feminine hand journey market, RPG into the pursuit of objects
In October this 12 months, PlayYou Instances, which depends on creating female-oriented historical fashion hand video games, was additionally listed on the Hong Kong Inventory Change with an estimated market worth of over HK$3 billion. And in 2018, Playmate Instances obtained 1.456 billion income by way of 4 hand video games, particularly “Hei Fei Zhuan”, “Jingmen Fengyue”, “Hei Fei Q Zhuan” and “Gong Ting Ji Hand Sport”. Thus, the traditional fashion hand journey additionally develop into a wind path within the present market.
The worth of the prevailing, historical fashion hand journey extra in style
Not like male customers, feminine customers pay extra consideration to the UI design of handicraft merchandise reminiscent of portray fashion and sound impact. Within the first half of this 12 months, Netease launched the hand sport [light encounter] (former title: Sky gentle encounter), due to its clear therapeutic fashion, let the person freely within the sea of clouds, flowers, and get loads of feminine customers.
In response to the information of 200 merchandise within the App Retailer retrieved by the key phrase “feminine video games”, 32% of the female-oriented hand video games have spent loads of effort on UI design.
Nearly all of the traditional fashion hand video games, reminiscent of “Hei Fei Zhuan”, “Sword Linglong”, “The Journey to the West”, these hand video games within the setting of the storyline, in addition to character clothes and sport units, have refined design, can improve the person product expertise and the enjoyable of the sport.
Informal video games ranked first, accounting for 19%
In comparison with male customers and hardcore video games that are likely to devour loads of time in gear upgrades, brush copies, this type of gentle hand sport merchandise are additionally extra prone to develop into feminine customers within the fragmentation of time within the pastime selection.
On this statistics, informal video games ranked first with 38 merchandise, accounting for 19% of the whole.
For instance, the favored informal video games lately, reminiscent of “All Drift”, “Ball Ball Battle” and “Sonic Ball Ball”, have low operation threshold, easy and clear interface, and comparatively quick passing velocity, and customers can end a sport in only one or two minutes, and even tens of seconds, with out consuming loads of time.
RPG and simulation growth are the favourite of feminine customers
It’s price noting that among the many statistics, RPG and simulation video games account for 31% of the whole. And lately in all types of feminine handicraft App, not solely reminiscent of “Hei Fei Zhuan”, the person performs the position of the sport, by way of a collection of monster improve, set of playing cards to be taught, and different issues, expertise from weak to robust expertise.
On the similar time there is no such thing as a scarcity of reminiscent of “love and producer” this type of simulation hand sport, can let the person to the third particular person’s standpoint, to develop their very own wish to elevate the character, to finish their very own in actual life can’t full the will.
At the moment, the very best estimated single-day obtain of “Love & Producer” for iOS had reached 21w+.
Informal sport pop-ups proceed to benefit from psychological warfare to advertise new exercise
Person time fragmentation, informal video games benefit from the momentum and rise
This 12 months is a 12 months of informal video games right into a blowout growth, on the similar time, there are additionally loads of pop-up informal video games. Amongst them, “all drift”, “remove virus” within the first half of the App Retailer sport free record top1 33 days and 25 days respectively.
Informal video games can get such a excessive diploma of recognition this 12 months, not solely as a result of the sport threshold is low, easy operation. In reality, it’s extra essential that builders are making the most of the development of gradual fragmentation of person time to grab the customers.
From a single sport, the time consumed by the person on the informal sport is brief, quick tens of seconds, the longest is barely two or three minutes. On the similar time, the enjoyable of passing can additional stimulate and encourage customers to proceed to interrupt the mentality of the cycle, the sport additionally occupies the fragmented time of most customers.
Three factors to understand the wants of feminine customers
Strengthen the product UI design to additional entice feminine customers. Builders can strengthen the product UI design from varied points reminiscent of product interface, props and surroundings, characters, sound impact settings and language management to additional entice feminine customers.
Beforehand, Bluefly’s product “Touring String” has built-in the phrases and costume of workers’ common dialog into the product, giving customers a type of egg-like shock.
Excessive fee charge, low fee quantity, feminine customers are straightforward to type impulsive consumption. In response to international Flurry company survey, ladies generate 30~40% extra in-app purchases, sport hours and weekly sport loyalty than males. In some merchandise, there are literally some cheap shopper merchandise, and generally the builders may even stimulate customers to spend by discounting. For instance, one greenback of “Joyful Joyful” should buy 100 windmill cash.
Feminine customers have a motherly aura, love nurturing and love dressing up. With the rising charge of singles, many feminine customers are wanting to have a romantic relationship, however their busy work and complex interpersonal relationships lead many customers to place their feelings in pets and digital video games.
On this regard, builders can benefit from ladies’s pure maternal glow, in addition to their love of dressing and adorning and nurturing, to develop merchandise or introduce new options. For instance, “Taobao” new “Taobao life” module, which is a mixture of “cultivation + costume up + simulation + social” as one.
The product is positioned in a number of areas or international locations, it is suggested to do a superb job of product localization.
For instance, “Touring Frog” (Touring Frog), though the home customers “frog son” craze, however the product didn’t adapt to the habits of Chinese language customers, the language continues to be in Japanese, which additionally led to some customers started to obtain different related merchandise, the lack of customers.
Purposeful optimization or new modules to broaden the person base. Perform optimization is a should for a product that desires to function constantly and healthily.
Well timed assortment of person suggestions for product optimization can enhance the person’s product expertise. And new characteristic modules, not solely to enhance the product’s shortcomings, but additionally to advertise the product dwell, pull new.