Engaged on good visuals for any Store itemizing is a figuring out issue relating to catching the customers curiosity and producing natural app downloads.
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From PICKASO, we redesigned the visuals of the app of Fnac to enhance its visible influence and generate a superb first consumer impression, highlighting the principle traits of the app in a placing manner and respecting the model’s visible id.
How we labored on the brand new screenshots design for Fnac
The wide selection of classes and merchandise and the convenience of discovering data to spice up purchases had been the principle traits and functionalities we needed to spotlight within the new screenshots design and within the video preview. Taking it into consideration, we are going to now see a very powerful design ideas we adopted when designing:
1. Making a stability between colours
As you may see, the colours drastically modified between the outdated and the brand new model. The usage of black as the principle coloration, yellow for the small print and highlights, and white for the texts enabled us to create a stability and a way more highly effective and attention-grabbing visible dynamic.
Earlier than, the mockups and the background didn’t have a perfect distinction to assist the consumer differentiate the totally different parts. For that reason, and in addition as a result of the consumer interface within the app is especially white, we determined to make use of the colour that brings probably the most distinction (black) for the background and thus, reduce the hassle that should be achieved by the customers to grasp what he sees.
2. Including shapes and visible parts
The shapes and parts are used within the design to characterize and differentiate the model from different manufacturers. Fnac already had visible parts in its model tips, so what we did from PICKASO is that we used them and distributed all of them alongside the design as a visible assist and filling for the consumer to at all times acknowledge the app.
3. Fnac’s screenshots: Earlier than and after
The primary influence at all times comes with the primary three screenshots on Google Play Store and the primary two on Apple App Store. Normally, customers are likely to resolve in the event that they need to obtain the app or not after this primary impression.
Nonetheless, some customers transcend the common and resolve to research extra, and this is the reason we attempt to maximize the obtainable screenshots quantity to point out the largest amount of traits, options and providers that the app affords.
For Fnac’s new design, and as it’s an app with a whole lot of functionalities and benefits, it was not troublesome so as to add an additional screenshot from the outdated design. It enabled us to add the product barcode scanning performance and present extra particulars concerning the app.
When engaged on the brand new design of the visible property for a model like Fnac, from PICKASO we needed to be extra-careful with the targets that had been to be reached and to design based on them. We additionally needed to work on a superb design that was in step with the model and its design tips, and at all times have in mind all of the customers varieties that navigate via the shops to attempt to please nearly all of them.
As ordinary, for those who want a hand along with your visible property design or the model id of your cellular app or recreation, be happy to get in contact with us. We might be happy to study from and with you whereas making your cellular enterprise develop!