Market share, general site visitors, stock, and value are important KPIs (Key Factors of Curiosity) to think about. Nonetheless, with all of the advances and shifts within the ad-tech business, how to decide on the cell advert community best for you?
Cell Indie Builders have to be cautious and methodical when selecting their cell advert networks. Should you don’t choose the one which aligns along with your objectives and preferences, you’ll miss out on that potential income!
Ask your self these 14 questions when selecting your subsequent cell advert community.
Table of Content
1. Is that this Advert Community Clear & Reliable?
At the start, a community must be upfront about how they work.
Metrics are additionally paramount, however you actually can’t even start to think about these parts till you’ve confirmed the community is clear and reliable.
Search for advert networks which might be open about their setup, objectives, and historical past.
It’s all the time helpful to hunt a second opinion, but it surely might not be price your time in the event you can’t decide what the community stands for from the get-go.
2. Which Advert Codecs does this Advert Community help?
There are a lot of methods to point out cell advertisements to customers – from in a browser like Safari to inside a cell app itself.
As a cell indie developer, you wish to know what particular advert codecs your future cell advert community makes use of. Search for their efficiency on rewarded video advertisements, interstitials, banners, and native ads. Solely then will you have the ability to select the appropriate advertisements for every format.
Discover out all of the advert codecs supported for each advert community from our +70 Advert Demand Sources listing.
3. Through which Markets & Nations are they robust?
All of the completely different platforms (iOS, Android), cell units, markets, and nations, make the duty of selecting a cell advert community a bit extra advanced.
Examine the cell advert community’s expertise with every platform and market. Perceive which consumer segments, on which markets reply greatest to which advert.
All of this must be displayed on their analytics and reporting. And this leads us to the next query…
4. How do they deal with Analytics and Reporting?
It in all probability comes as no shock on this age of massive knowledge, however cell analytics and reporting are essential to your success.
Not all cell advert networks have a simple-to-use interface. Typically, accessing key efficiency indicators like eCPMs shouldn’t be one thing finished rapidly.
Should you’re utilizing an Advert Mediation Platform akin to Appodeal, you’ll collect all of the Analytics and Reporting from all of your Cell Advert Networks in a single single dashboard.
You’ll additionally wish to know the forms of metrics out there, what advert codecs they ship, and in the event you can combine them with ease.
When you know the way the information will look and are certain it’s user-friendly for you and offers you the insights you want, you’ll be in your strategy to understanding how your advertisements are performing.
5. Will I get a aggressive eCPM from that Advert Community?
Certainly one of your largest priorities is to extend your advert income. The eCPM is a basic metric to find out how a lot earnings is coming in from numerous advert campaigns.
As you analysis potential cell advert networks to combine into your app or sport, take a look at how every specific community’s common eCPM compares to the remainder of the business.
This consideration goes again to transparency: eCPM charges must be simply accessible and comparable by nation.
Together with the eCPM, you may as well examine metrics akin to:
- Advert ARPDAU (Common Income per Every day Energetic Consumer).
- Retention Charges – examine in case your consumer retention drops when utilizing sure advert networks.
- Fill-rate – Should you set a $25 value ground you’re going to get a excessive eCPM, however the fill-rate shall be extraordinarily low, and can restrict the overall advert income you generate.
Checking the eCPM of a Cell Advert Community with out every other income metrics might be deceptive. And this leads us to our subsequent level.
6. Does this Advert Community have a good Fill-Charge?
Pair the eCPM with the fill charge for a fuller evaluation.
Positive, you may anticipate some issues on occasion, however this charge must be as near one hundred pc potential to keep away from lacking out on income.
When working with an Advert Mediation Platform, you may waterfall your a number of advert networks to make sure the best fill-rate, and by no means miss a single alternative to generate advert income.
The fill-rate is expounded to the earlier query, “Through which markets & nations they’ve a stronger presence?”.
In case your core market is in a particular area, you desire a cell advert community with sufficient campaigns for particular units, places, and platforms.
Make sure you decide how constant the fill charge and eCPM have been over time to your cell advert community.
7. Which Cost Choices do the Cell Advert Community supply?
Right here’s the underside line—search for constant funds, a schedule that matches your circumstances, and a horny cost technique.
Contemplate the cost schedule, cost technique, and any potential threshold you’ll want to fulfill earlier than being paid.
You’ll doubtless discover a whole lot of web 15, web 30, and web 60 cost schedules (that means you wait as much as 15, 30, or 60 days for payout). Nevertheless, fast payouts can be found and possibility for indie builders who need constant money circulation.
The most typical strategies of cost are PayPal, ACH, wire transfers, and checks. At all times verify your community has the cost technique you like earlier than opting in.
Combine your Cell Advert Networks to an advert mediation platform, and also you received’t must hassle about a number of cost strategies. Appodeal means that you can be paid prematurely, each time and nevertheless you need, together with cryptocurrencies.
8. How advanced is it to combine the Cell Advert Community SDK?
Should you’re working with Appodeal, this isn’t a query try to be too fearful about.
You possibly can combine the top-performing Cell Advert Networks with Appodeal Automated Mediation in lower than an hour, and get assist from our help workforce. This manner, you received’t even must hassle integrating their SDK.
However suppose you determine to not combine an advert community to your Appodeal Progress Platform. Or perhaps the precise cell advert community you’ve chosen to work with shouldn’t be appropriate with Appodeal.
Then, bear in mind {that a} bloated, overly sophisticated SDK will weaken your app’s efficiency quick—and thus undermine your income stream.
As you discover cell advert networks, search for an SDK that’s:
- Streamlined
- Nicely-tested
- Fast to combine
- Able to connecting throughout a number of platforms
- Designed to reinforce the app’s efficiency
You don’t need to spend so much of time coding and getting snug with a brand new dev package.
9. How straightforward is that this Cell Advert Community to make use of?
It requires effort and time to climb the training curve of utilizing any new dashboard or platform. It’s as much as you to determine how a lot time you wish to make investments into getting began and tinkering with the community.
This query is definitely solved by integrating your Cell Advert Community into an Advert Mediation Platform, akin to Appodeal. Why would it’s good to study new interfaces and dashboards when you may have it multi function place, proper?
However once more, let’s think about that you simply wish to entry the providers supplied by all of your chosen cell advert networks.
On the very least, search for an easy-to-use dashboard with analytics, together with breakdowns and reviews. The precise community itself ought to characteristic a streamlined consumer circulation and have available help employees.
10. Does this Advert Community get simply Advert-Blocked?
In fact, ad-blocking software program is nothing new, particularly for desktop customers.
Advert-blocking software program will block a few of your advert stock.
If potential, ask your cell advert community for data on the variety of blocked impressions. Possibly they’ve supplied reviews on how do they keep away from advert blockers and advert fraud.
Plus, seeing how a specific cell advert community offers with such a problem can inform you numerous about their strategy to different issues.
11. Can I get a Particular Deal or further Perks?
Admittedly, everybody loves perk. You don’t have to be Supercell to get an amazing deal. Indie Builders can negotiate their phrases with cell advert networks too.
Your relationship with the cell advert community is all the time topic to negotiation.
Many cell networks present high-performing shoppers with particular options or privileges. For instance, some advert networks permit publishers and cell indie builders to ship particular messages to customers who meet numerous standards or comply with particular behaviors.
Know concerning the particular offers and perks that the Advert Community could present you earlier than signing on the dotted line.
Insist on some upfront to get a greater deal from the beginning.
12. How are their Relationships with Huge Publishers and Builders?
You possibly can solely choose a cell advert community on what they’ve already delivered.
Take a look on the community’s current companions or its “premium” publishers. Should you acknowledge the names and see trusted manufacturers, identified media shops, and profitable tech corporations, you’re in the suitable place.
Smaller networks can show solely a handful, whereas bigger, extra established cell advert networks may need a whole bunch or 1000’s of top-tier shoppers.
It’s essential to question any out there data relating to these companions and examine for ranges of involvement and success.
13. What do different Indie Builders say about that Advert Community?
When you’ve checked the success instances of your advert community, and also you’ve discovered if they’ve stable roots within the cell advert business, it’s time to examine how they may actually deal with you.
You might wish to get in contact with different Indie builders that made offers with them, and ask how was their expertise with the Cell Advert Community.
Search for evaluations and speak to different cell indie builders to seek out their expertise with a particular advert community. The perfect data comes from first-hand conversations.
Does that particular advert community dwell as much as its claims? Is it straightforward to get began? Did they face bugs or points? Have been they simply solved? Did they’d a help workforce? How accessible and educated is the help employees?
The knowledge obtained from these hands-on experiences is invaluable.
14. Is the Advert Community complying with Google & Apple insurance policies?
That is considered one of these questions that, in an ideal world, we wouldn’t even need to reply.
It’s not unusual for Indie Builders to get blocked from Google Play or the Apple App Retailer as a result of one of many Advert Community or DSP (Demand Service Suppliers) shouldn’t be complying with their tips.
Advert Networks by no means break these insurance policies on function. More often than not, it’s that the cell business evolves, Google & Apple insurance policies change and advert networks don’t alert their shoppers to replace their SDK setups or Advert Waterfall configurations.
At Appodeal, we continuously remind and push our shoppers to replace the SDK to the newest model. When the cell advert business shifts to new grounds, our help workforce sends innumerable messages, weeks and months prematurely, simply to maintain your apps and video games secure.
Typically, even in these circumstances, we nonetheless face some clueless Indie Builders that neglect their apps & video games, and put them at pointless threat.
Be certain that your chosen cell advert community won’t go away you hanging when the subsequent market shift occurs. As a result of it’ll occur.
