On this Q&A, we talked with Kyriakos Eleftheriou, CEO and co-founder of TERRA concerning the launch of the wearable information ecosystem by way of a single integration. We mentioned some great benefits of unifying the metrics of prime wearable units and linked health units. We additionally discovered the important thing insights that led to evolving use instances.
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Are you able to inform us about what you’re engaged on at TERRA?
Kyriakos Eleftheriou: At TERRA, we make it straightforward for apps to hook up with their customers’ health and well being information — all by way of a single API.
We consider the usual means of constructing an app utilizing wearable information is damaged. Navigating integrations with numerous wearable devices, it’s troublesome to even know the place to begin. As soon as you determine partnerships, you’ll take care of clunky documentations and the necessity to mobilize a dev-ops staff — this course of solely will get you additional away from the core enterprise.
With TERRA’s single-integration expertise, the app or developer can entry the total vary of wearables and sensors, similar to Peloton, WHOOP, Fitbit, Oura, Garmin, Google, Suunto, Eight Sleep, and so many others. We then standardise all the knowledge, unifying wearable information.
How did you give you the thought? What key perception led you to pursue this chance?
KE: About 10 years in the past, I used to be a part of the Particular Forces. Throughout my time there, I needed to carry out at an elite stage in the course of the worst situations. This made me an early-adopter of wearables like Polar’s HRM and Suunto’s watches to observe my efficiency.
I used to be actually hooked by the real-time coronary heart price information; it was the primary time I may see such suggestions. I began making an attempt to correlate it with my runs, lengthy marches, and fitness center exercises. I’d even spot the rise of my coronary heart price whereas listening to heavy steel songs!
Naturally, through the years, I turned a well being fanatic and used each wearable on the market. A couple of years later, I met my co-founder [Raouf Yousfi], who was a swimmer as effectively, whereas at Imperial Faculty London. Throughout certainly one of our conversations, we began actually questioning about what we may do with all our well being information.
We thought how significantly better tune suggestions can be from Spotify if they may match your coronary heart price, or how tailor-made film suggestions from Netflix could possibly be if they’d entry to your stress ranges! Suggestions could possibly be improved in all places—not simply health—if the information weren’t sitting in silos of various wearables.
So, at that time, the answer appeared clear: We’d construct an API that makes it straightforward for all builders and apps to entry them.
How did you flip your concept into an organization?
KE: We each had some insights by being second-time founders and have been very well-subscribed to the Y-Combinator philosophy of startups.
Aiming to validate the idea as quick as potential, inside two weeks, we constructed an API with three integrations: Fitbit, Oura, and Garmin. We then launched the product and tried to distribute to as many builders and apps as potential. Outreach was really fairly profitable, gaining roughly 20 builders—from glucose regulating apps to Strava-like apps to sleep apps—and round 10,000 customers inside every week or so.
We then closed a funding spherical with Common Catalyst and joined the W21 batch of Y-Combinator. Since then, we’ve raised $3M from present investor Common Catalyst and others like Lance Armstrong’s NEXT VENTŪRES, Samsung NEXT, Pioneer Fund, and others. Our headcount is now at 10 individuals, and we’re continuously rising with the aim of making the very best staff on this planet.
Who’s the core buyer? How are you buying clients? And the way will you develop the client base?
KE: Builders are the core buyer. We get instantly concerned with app-makers to allow their customers to attach health information to their product.
Through the use of energy, cadence, and coronary heart information, a few of our clients are constructing biking suggestions. Through the use of steps, builders are constructing health challenges for firms. Through the use of HRV, apps are enhancing their customers’ sleep. By aggregating well being information, they’re constructing dashboards that present well being information. Through the use of your coronary heart price, builders are constructing music apps. There are various use instances right here which are constructed already by utilizing TERRA, and there will likely be extra that haven’t but been explored.
your street map, what are a number of the milestones you’re concentrating on over the subsequent 3–6 months?
KE: Inside the final 10 months, we launched our API and added 15 integrations supporting Oura, Whoop, Eight Sleep, Peloton, Zwift, Apple, Fitbit, Wahoo, Strava, Withings, TrainingPeaks, Suunto, Garmin, Polar, and Samsung. We created a widget. To not be neglected, we enabled a whole lot of builders and 1000’s of customers to attach their health information to apps.
We graduated Y-Combinator, raised funding from some unimaginable buyers, and constructed a unbelievable staff of engineers. And inside the subsequent few months, we’re constructing much more integrations, rising the engineering staff, and fine-tuning the developer onboarding course of.
We’re on a mission to construct one thing customers need — and to take action with the best velocity.