Frequently Asked Questions about SKAdNetwork Tracking
Q: Do I need to ask for user permission to track in order to use SKAdNetwork?
A: No. SKAdNetwork allows advertising networks to attribute app installations while preserving user privacy, so you do not need to use the AppTrackingTransparency prompt. However, if your app includes any instances of tracking, you will need to receive the user’s permission through the AppTrackingTransparency framework to track them or access their device’s advertising identifier.
Q: What kind of conversion events does SKAdNetwork support?
A: Up to 64 signals of user value can be shared with your advertising network on an SKAdNetwork install notification.
Q: Can I use multiple advertising networks for the purposes of SKAdNetwork?
A: Yes. You can use multiple advertising networks as long as they are registered with SKAdNetwork. Contact your advertising networks of choice to understand whether they are integrated with SKAdNetwork.
Q: What does SKAdNetwork do to minimize advertising fraud?
A: All transactions that are tied to an SKAdNetwork event are cryptographically signed and verified by Apple in order to prove the postback is attached to a known conversion event by Apple. The postback also includes a unique transaction ID (a unique identifier for a transaction such as a purchase or redownload) in order to detect replays of valid conversion events.
Q: Can I use SKAdNetwork in conjunction with fingerprinting?
A: No. Per the Apple Developer Program License Agreement, you may not derive data from a device for the purpose of uniquely identifying it. Examples of user or device data include, but are not limited to: properties of a user’s web browser and its configuration, the user’s device and its configuration, the user’s location, or the user’s network connection. Apps referencing SDKs, including but not limited to Ad Networks, Attribution services, and Analytics, that are found to be engaging in this practice may be rejected from the App Store.
Attributing App Installations
SKAdNetwork allows registered advertising networks to attribute app installations to a particular campaign by receiving a signed signal from Apple. This enables them to verify how many installations occurred from an advertisement and measure which campaigns are most effective, while maintaining user privacy.
Advertising networks using SKAdNetwork 2.0 or later also have access to Source App information, which identifies the specific app from which an installation occurred. This allows advertising networks who run advertisements on apps they don’t own to identify which app should be credited with initiating the download. SKAdNetwork 2.0 also identifies redownloads, which helps advertising networks measure the success of reengagement campaigns.
In early spring 2021, SKAdNetwork will support view-through attribution for advertisement formats, such as video, audio, and interactive advertisements. This will allow you to display your choice of advertising formats and measure which creatives are most effective, while preserving user privacy.
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