Not too long ago, the subject of Apple’s privateness coverage safety and monitoring technique has been hotly mentioned by customers of the app retailer, from the earlier IDFA monitoring flip off and the brand new SKAdNetwork monitoring technique various. The next ASOWorld analysis group will share FAQs on associated matters for you, and extra concerning the content material of app retailer promotion. You may as well go to ASOWorld’s associated blogs.
Often Requested Questions on SKAdNetwork Monitoring
Q: Do I must ask for person permission to trace as a way to use SKAdNetwork?
A: No. SKAdNetwork permits promoting networks to attribute app installations whereas preserving person privateness, so you don’t want to make use of the AppTrackingTransparency immediate. Nonetheless, in case your app consists of any situations of monitoring, you have to to obtain the person’s permission by the AppTrackingTransparency framework to trace them or entry their gadget’s promoting identifier.
Q: What sort of conversion occasions does SKAdNetwork help?
A: As much as 64 alerts of person worth could be shared along with your promoting community on an SKAdNetwork set up notification.
Q: Can I take advantage of a number of promoting networks for the needs of SKAdNetwork?
A: Sure. You should use a number of promoting networks so long as they’re registered with SKAdNetwork. Contact your promoting networks of selection to grasp whether or not they’re built-in with SKAdNetwork.
Q: What does SKAdNetwork do to attenuate promoting fraud?
A: All transactions which are tied to an SKAdNetwork occasion are cryptographically signed and verified by Apple as a way to show the postback is connected to a identified conversion occasion by Apple. The postback additionally features a distinctive transaction ID (a singular identifier for a transaction corresponding to a purchase order or redownload) as a way to detect replays of legitimate conversion occasions.
Q: Can I take advantage of SKAdNetwork together with fingerprinting?
A: No. Per the Apple Developer Program License Settlement, you might not derive knowledge from a tool for the aim of uniquely figuring out it. Examples of person or gadget knowledge embody, however will not be restricted to: properties of a person’s internet browser and its configuration, the person’s gadget and its configuration, the person’s location, or the person’s community connection. Apps referencing SDKs, together with however not restricted to Advert Networks, Attribution companies, and Analytics, which are discovered to be partaking on this apply could also be rejected from the App Retailer.
Attributing App Installations
SKAdNetwork permits registered promoting networks to attribute app installations to a selected marketing campaign by receiving a signed sign from Apple. This allows them to confirm what number of installations occurred from an commercial and measure which campaigns are best, whereas sustaining person privateness.
Promoting networks utilizing SKAdNetwork 2.0 or later even have entry to Supply App info, which identifies the particular app from which an set up occurred. This permits promoting networks who run ads on apps they don’t personal to establish which app needs to be credited with initiating the obtain. SKAdNetwork 2.0 additionally identifies redownloads, which helps promoting networks measure the success of reengagement campaigns.
In early spring 2021, SKAdNetwork will help view-through attribution for commercial codecs, corresponding to video, audio, and interactive ads. This may will let you show your selection of promoting codecs and measure which creatives are best, whereas preserving person privateness.
Folks additionally wish to ask about utilizing SKAdNetwork: