Last week, with the help of the special effects of “Ant Yeah”, the AI face-changing software “Avatarify” became famous, and it ranked first on the App Store free list in China for 4 consecutive days. But at 2 o’clock in the morning today, “Avatarify” has been removed.
After the explosion, “Avatarify” was suddenly removed
According to Qimai data monitoring, “Avatarify” began to show an upward trend in the ranking of the App Store in China on February 17th, and reached the top of the free list of App Store apps in China on February 25, and then at 2:43 am on March 2nd. Avatarify” has been removed.
Nowdays ranking trend of “Avatarify” in the App Store in China
The ranking trend of “Avatarify” in the App Store in China in the past month
Why was “Avatarify” removed
The reason for the removal of “Avatarify” has not yet been officially revealed, but some analysts said that combined with the previous smashing “ZAO” development trajectory from explosion to cooling, and “currently “Avatarify” is only downloaded from the App Store in China Some signals can be glimpsed when the rest of the area is normal”.
The ranking trend of “Avatarify” in the App Store in the U.S. in the past month
The ranking trend of “Avatarify” in the App Store in the UK in the past month
The ranking trend of “Avatarify” in the App Store in Russia in the past month
As early as 2019, an AI face-changing app called “ZAO” was extremely popular. Users only need to upload a photo of their frontal face, and they can replace the face of the actor in the movie clip with their own face, so that they can “play” with celebrities and idols in familiar film and television works.
According to Qimai’s data monitoring, “ZAO” changed from being scheduled to being available on the App Store on August 30, 2019. On August 31, it broke into the free app list and ranked second, and then on September 1- On September 13, “ZAO” took the top spot on the free list of stable apps for 12 consecutive days, and its popularity is evident.
But behind this all-round carnival, public doubts and worries quickly followed.
The first is the risk of film and television copyrights. Except for the material that specifically stated that it is the copyright cooperation with “ZAO”, the rest are all spontaneously uploaded by users, and the possibility of these contents owning copyright is extremely small. In addition, there is the issue of user’s portrait rights and privacy rights. Human faces are very sensitive personal information. Once leaked or stolen, many unknown risks will arise. Once used in illegal fields such as pornographic content dissemination and online fraud, the harm it will bring will be huge.
In fact, as early as the end of November 2019, the State Cyberspace Administration of China, the Ministry of Culture and Tourism, and the State Administration of Radio, Film and Television jointly issued the “Regulations on the Management of Network Audio and Video Information Services”, which clarified that “the use of deep learning, virtual reality, etc. False images, audio and video generation technology production, release, and spread of rumors…should take appropriate measures to dispel rumors in a timely manner” and other new regulations for face-changing technology.
Article 11 of the regulations states that face-changing videos made based on DeepFake technology “should be marked in a prominent way” and that this technology must not be used to “make, publish, or disseminate false news information.” In addition, the regulations also emphasize that related audio and video technologies must not be used to “infringe others’ reputation rights, portrait rights, privacy rights, intellectual property rights, and other legitimate rights and interests.”
Perhaps it is because the product is being optimized and iterated, or it is similar to the situation of “ZAO”, and it is also facing privacy and security issues…The official reasons for the delisting have not been announced for the time being. Qimai Research Institute will continue to pay attention to relevant progress Synchronize for everyone the first time.
After the new “Michao” went online, it was removed again
Coincidentally, the recently highly talked “Michao” was resurrected at the speed of light and was again removed from the shelves.
On February 19, Xiaomi officially shut down the instant messaging app “Michao” launched 10 years ago. However, only one month after the “declaration of death”, “Michao” was “resurrected from the dead” and was relaunched on February 26th, positioning it as a voice chat app, mainly for “professionals.”
It is reported that the form of registration with the invitation code is the same as that of the “Clubhouse” in the fire. For a while, the idea that Lei Jun would want to be a “Chinese version of Clubhouse” spread in the industry.
However, the good times did not last long. Four days after the launch of the new “Michao”, it was quietly removed from the App Store on March 1.
Since the “Clubhouse” boom hit China, well-known domestic manufacturers and entrepreneurs have bet on new outlets, rushing to join the ranks of this re-engraving of “Clubhouse”. In addition to the new “Michao”, the “Dialogue Bar” launched by Inke took only 6 days from R&D, design to testing, which is convenient for launching on New Year’s Eve in 2021.
On the evening of February 20th, Feng Yousheng, the founder of Inke, personally stepped down to build momentum for “Dialogue Bar” and launched an online audio bureau to join venture capital leaders including Bao Fan, Zhu Xiaohu, Zhou Yahui and others. Field conversation. The topic of the conversation was “Can a Clubhouse be made in China?”
However, 11 days after going online, “Talk Bar” was removed from the shelves on February 22. Inke’s official response said: “Because the technology and product form are not mature enough, we are improving.”
As for why the two apps “Duo Bar” and “Michao” were removed from the shelves, there are two main reasons for everyone’s hot discussion: On the one hand, in order to catch up with the market dividend of voice chat, their development time has been drastically shortened, resulting in a lack of product features. Not perfect. Many users reported that they are prone to lag when using “Talk Bar”. Many netizens said that “Clubhouse” can classify friends, and after a friend creates a room, the user will receive a notification, ” “Talk Bar” does not have these functions, and only provides a simple search service. “
On the other hand, incidents of personal information leaks are everywhere, and there are hidden worries behind voice social networking—content supervision and data security. It is reported that almost at the same time as “Duo Bar” was taken off the shelves, on February 23, “Clubhouse” was exposed to an audio leak scandal. The report stated: “A user of this platform will “Clubhouse” audio from multiple chat rooms. Transfer to the website you created. Currently “Clubhouse” has banned the user and has taken measures to prevent hacking from happening again. “
From the national carnival to the cool, how to maximize the life cycle of the App is actually a topic that every developer needs to consider.