Previously, AppSA found that Ad-labeled ads appeared in the Suggested position below the search terms on the US App Store’s search page, but ASA backend was not yet able to create ads for that position.
Table of Content
- Different ad creation options from the original ad
- buy downloads android
- buy app store installs
- buy ratings ios
On May 5, 2021, Apple announced that ASA (Apple Search Ads) customers can now create and place Suggested ads in the ASA backend.
There are no country or region restrictions on the new ad space, and Suggested ads are available in all countries and regions where the original keyword search ads could be placed. However, you cannot place Suggested ads in regions that are not open to the original ASA.
Creating an ad plan in the ASA backend
The material displayed in Suggested ads includes App Name, Subtitle and Icon, while other metadata such as description, promotional text, screenshots or video previews will not be displayed in the ad space.
Suggested ads are billed on the basis of 1,000 displays, i.e. CPM, so the conversion effect (number of installs, unit price) is greatly influenced by the above-mentioned displayable materials.
When creating an ad plan in the ASA backend, we need to select the ad position first: Search Result or Search Tab.
The same ad creation options as the original ad: device type, user type, geographic location, start and end time, ad schedule
Different ad creation options from the original ad: cost-per-thousand-impressions bid, no keyword setting.
Suggested ads includes App Name, Subtitle and Icon
There are only 2 levels in the Suggested ad plan: Campaign and Ad Group, because there is no need to set keywords, so Suggested ads do not have the previous Keyword and Search Term levels.
Suggested ads need to use a separate Budget Order and cannot be associated with the original Budget Order.
Suggested ads need to be managed using Search Ads Management API 4.0. The current version is still API 3.0, but Apple has not yet officially provided documentation for API 4.0.
We will continue to pay attention to this latest action of Apple’s bidding ads, and will synchronize with you as soon as we have the latest development.