Beforehand, AppSA discovered that Advert-labeled adverts appeared within the Recommended place under the search phrases on the US App Retailer’s search web page, however ASA backend was not but in a position to create adverts for that place.
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On Could 5, 2021, Apple introduced that ASA (Apple Search Adverts) prospects can now create and place Recommended adverts within the ASA backend.
There aren’t any nation or area restrictions on the brand new advert house, and Recommended adverts can be found in all nations and areas the place the unique key phrase search adverts could possibly be positioned. Nonetheless, you can’t place Recommended adverts in areas that aren’t open to the unique ASA.
Creating an advert plan within the ASA backend
The fabric displayed in Recommended adverts consists of App Identify, Subtitle and Icon, whereas different metadata resembling description, promotional textual content, screenshots or video previews won’t be displayed within the advert house.
Recommended adverts are billed on the idea of 1,000 shows, i.e. CPM, so the conversion impact (variety of installs, unit value) is significantly influenced by the above-mentioned displayable supplies.
When creating an advert plan within the ASA backend, we have to choose the advert place first: Search Consequence or Search Tab.
The identical advert creation choices as the unique advert: system sort, consumer sort, geographic location, begin and finish time, advert schedule
Completely different advert creation choices from the unique advert: cost-per-thousand-impressions bid, no key phrase setting.
Recommended adverts consists of App Identify, Subtitle and Icon
There are solely 2 ranges within the Recommended advert plan: Marketing campaign and Advert Group, as a result of there isn’t a must set key phrases, so Recommended adverts wouldn’t have the earlier Key phrase and Search Time period ranges.
Recommended adverts want to make use of a separate Finances Order and can’t be related to the unique Finances Order.
Recommended adverts must be managed utilizing Search Adverts Administration API 4.0. The present model remains to be API 3.0, however Apple has not but formally supplied documentation for API 4.0.
We are going to proceed to concentrate to this newest motion of Apple’s bidding adverts, and can synchronize with you as quickly as we’ve the newest growth.