App Store May App was recommended the number of Top 10 was occupied by the application 1, Apple related person in charge of disclosure App Store audit details. On May 8, the person in charge of Apple disclosed a lot of previously unexposed App Store audit details when attending the court hearing between Apple and Epic: the App Store rejects 170w apps on average every year; the audit team consists of 500 people, etc.
Table of Content
- May App Store Data Overview
- buy install android app
- play store algorithm
- ios app ratings and reviews
Apple developer website released the data related to App Store audit and regulation in 2020
In the early morning of May 12, Beijing time, Apple developer website released the data related to App Store audit and regulation in 2020, including App audit, regulation of App rating comments and developer accounts, and avoidance of potential fraudulent transactions for users.
According to third-party speculation, Apple’s operation is in response to the Epic Games lawsuit and legislative regulation and other aspects of the review, but also shows that the App Store has become more transparent in the review of the App.
Apple has fixed the bug of privacy tracking page
On April 27, Apple launched iOS14.5 official version, the updated content in addition to Apple Watch can unlock iPhone, support AirTag, dual-SIM5G and other features, the most attention or the public launch of the transparent App privacy tracking function.
However, after upgrading to iOS14.5, many users found that the App privacy tracking function of the phone was abnormal: the IDFA option on the [Settings] – [Privacy] – [Tracking] page appeared to be grayed out and could not be opened.
On May 18, Qimai Research Institute tested and found that the bug that the IDFA option on the [Tracking] page was grayed out and could not be turned on has been fixed, and the App can normally pop up a pop-up window asking the user “whether to allow tracking”, and the user can manage the privacy tracking permission of the App on this page in a unified way.
Apple announced App Store Connect update age rating settings
On May 20, Apple released a new message on its developer website about the update of App Store Connect grading settings: “Gambling and Competition”, which was previously combined into one item, was split into “Gambling” and “Competition”, and developers can choose the corresponding descriptions according to their needs.
Previously, when editing the age classification in the background of iTC, even if the app related to competition does not contain gambling content, the option of “gambling and competition” can only be selected, and the age classification of the app will become 17+ years old after selection, i.e. open to users above 17+ years old; now after splitting, the app of competition can not be bound with “gambling”, and the age classification can be 12+ years old or 4+ years old, i.e. open to children aged 12+ years old or even 4+ years old, which in effect increases the range of potential users.
Apple Launched New Apple Developer Forum Function
On May 26, Apple announced on its developer website the launch of the new Apple Developer Forum, a great platform for posting questions, exchanging knowledge, and discussing a variety of development topics with fellow developers and Apple engineers, with new features that make it easier for developers to track developments, search for content, post replies, and use multiple tabs to search for content, add and manage personal content, and add and manage personal content. New features in the forums make it easier for developers to track what’s happening, search for content, post replies, and include new features like using multiple tags to search for content and adding and managing personal favorites tags.
May App Store Data Overview
App Store added/removed apps
In May 2021, a total of 36,057 products were added to the App Store, with a decreasing trend for three consecutive months; the number of products removed from the App Store in May decreased significantly compared with the previous two months, with a total of 51,832 products.
The top 6 new apps are: game, tool, food and drink, business, life and shopping, among which the most games are added, with 4360; among the products shelved, the most tool apps are shelved, with 5505, and among the top 6 shelves, there are also life and business.
Monthly Statistics of Review Cycle in May
The average review time of App Store in May was basically the same as that of April, at 11.03h; the review efficiency of working days was improved, at 9.31h, which was 1 hour less than last month.
Monthly Ranking of Rejected Terms in May
The number of rejected apps in May due to clause 2.1 (App completion) is still the largest, accounting for 32.73%; clause 5.1.2 (Data use and sharing) and clause 2.3 (Accurate metadata) are the next largest, accounting for 14.55% and 12.73% respectively; clause 1.1 (objectionable content) ranks fourth, accounting for 9.09%. In addition, clause 5.1.1 (data collection and storage) and clause 2.5 (software requirements) are also two categories that are rejected more often.
May title/sub-title statistics
In the sample of reviewed titles in May, the number of titles with 1-5 characters in the main title range was the largest, with a total of 15,739, followed by titles with 6-10 characters, with a total of 9,556; in the sub-titles, the character range was mainly concentrated in the 6-10 and 11-15 ranges, with 8741 and 6943 respectively.
In the frequency of the reviewed titles, the keyword “platform” is still the most frequent, appearing 2899 times, accounting for 9.9%, followed by “game”, “management”, “study”, and “study”. “, “learning”, “software”, “video”, “assistant” “service”, “life” and “smart”.
The trend of keyword ranking optimization rate in May
In May, the average achievement rate of keyword ranking optimization was 86.87%, which was slightly lower than the average achievement rate of 90.63% in April. 69% was the lowest achievement rate on May 12, and 91% was the highest rate on May 6/18/20.
Analysis of May App Store Hot 100 listings
In May, there were 3344 products on the Hot 100 list, down 336 products compared with 3680 products in April. From the type of products on the App Store Hot 100 list, all of them are still game apps.
The search index of keywords on the hot search list in May was mainly distributed in 8000+, accounting for 41.82%, followed by the keywords with search index of 7000-7999, accounting for 37.73%.
App Store recommended products analysis in May
Among the recommended products in App Store in May, there were 279 applications and 299 games, and the number of applications accounted for a relatively high percentage.
In terms of the number of recommended products, Tencent Video was recommended 19 times in May, followed by Akiyon 16 times, and the top two were both long-form video entertainment apps.
In terms of the types of the top 10 recommended products, unlike the last six months when there were more games, there was a “rare” situation that all ten products were app apps in May.