Even Google says it: you need to take into account various distribution channels on your Android app. With the launch of the Kindle Fireplace HD/new Kindle Fireplace final yr, and the truth that the Amazon Appstore is now obtainable in practically 200 nations, it seems just like the Amazon Appstore has some severe arguments.
- Table of Content
- Submitting your app
- buy keyword downloads ios
- buy app downloads and installs
- google play keyword ranking
Why You Ought to Put Your App On The Amazon Appstore?
1. DEVICES FOR MANY BUDGETS
With its current launch of tablets Amazon needs to offer folks with a pill (virtually) it doesn’t matter what their price range is. With costs starting from $159 for the brand new Kindle Fireplace to $249 for the brand new Kindle Fireplace HD (and nice specs). With out debating on which tablets are one of the best, it seems clearly (they usually say it) that Amazon’s technique is to not flip revenue from the {hardware} however quite to safe a userbase to extend their content material gross sales.
2. EMERGING APPSTORE & CROSS-SELLING OPPORTUNITIES
Okay, so 50,000 is “cute” whenever you examine it to the 600,000 apps within the Google Play Retailer however it’s nonetheless an excellent promoting level when pitching each to potential customers and builders. That stated, it’s a reasonably good progress in 18 months. The Amazon Appstore will not be just for the Kindle Fireplace apps, it’s also obtainable for any units working Android OS 1.6 and better.
Amazon has had nice content material for years and is fairly severe about its initiatives, which tells me that now you’ll need to depend with the Apps part of their retailer as effectively. All of the spectacular content material they have already got brings clients, that you just would possibly have the ability to attain out to. Try these numbers on their content material again in September 2012 (supply: Laptop computer Magazine) :
- Variety of Apps: 50,000 (Amazon Appstore), 600,000 (Google Play)
- Variety of Songs: 20 million (Amazon Appstore), Thousands and thousands (Google Play)
- Variety of Films: 100,000 (Amazon Appstore), Hundreds (Google Play)
- Variety of Books: 850,000 (Amazon Appstore), 4 million (Google Play)
For instance, your app will present up in search outcomes throughout Amazon.com, they usually additionally point out algorithms that show objects related to the searching buyer which may imply much more eyeballs. A few of their options just like the “Clients Who Purchased This Merchandise Additionally Purchased” or the “What Do Clients Finally Purchase After Viewing This Merchandise?” may permit your app to get extra downloads (in case you do get some traction within the first place that’s).
And as you’ll see within the following factors, the Amazon Appstore has acquired a number of different issues proper.
3. GREAT CHECKOUT PROCESS
You probably have a paid app on the Google Play Retailer, it’s probably that you just observed some customers don’t undergo with the fee. They could wish to purchase your app, however Google doesn’t actually make it simple (but). With the Amazon Appstore, they will use the identical id they’ve been utilizing for years. And so they can use 1-click buying.
4. REVIEW PROCESS
Though it’s fairly handy to have the ability to ship updates immediately on the Google Play Retailer, having an app evaluate course of “ensures” high quality for customers. Much less probabilities of your app being misplaced between spammers and low high quality apps, and extra probabilities of customers trusting what’s within the retailer.
5. FAST DEVELOPER SUPPORT
The Amazon Appstore appears to be fairly conscious of questions, which is an effective factor given that you just’ll most likely have some through the evaluate course of.
6. CUSTOMER REVIEWS AND FEEDBACK
Amazon has been coping with buyer suggestions for fairly some time now, and the feedback on the shop appear to be extra insightful and sincere. Customers can go away feedback on others’ critiques as effectively. This could clearly be used to make your Android app or sport higher.
7. TEST DRIVE
It was already fairly progressive to let customers Take a look at Drive some (greater than 20,000) of the apps on their desktop laptop, and now some Android customers can use Take a look at Drive for Android to ensure the app is what they’re searching for. That kinda higher than Google Play’s 15-minute refund coverage since customers don’t have to truly buy the app.
8. INTERNATIONAL DISTRIBUTION
The Amazon Appstore is transferring fairly quick, and after having thousands and thousands of US clients downloading Android apps for his or her telephones and tablets, worldwide distribution turned obtainable shortly after to clients within the UK, Germany, France, Italy and Spain. The Amazon Appstore is now obtainable in practically 200 nations, and the worldwide growth contains the earlier enhancements of the Amazon Appstore just like the In-App Buying API, the Free App of the Day promotion or the 1-click buying.
9. MAKING A PAID APP FREE
One of many annoying factor concerning the Google Play Retailer is that it doesn’t allow you to put a paid app free, stopping you to do promotions that may offer you extra publicity, obtain and rankings. On the Amazon Appstore, you may put your app free for some time then come again to a paid app. They even have theire personal Free App of The Day promotion which you can apply too.
10. HIGH REVENUE PER ACTIVE USER
Final however not least, one of many issues that’s fairly spectacular concerning the Amazon Appstore is that the income per energetic consumer is way increased than on the Google Play Retailer. Actually, it’s even shut from the income per energetic consumer on iOS! After all, the variety of clients is way under however it is vitally promising and possibly one thing you need to’nt ignore as an app developer.
SUBMITTING YOUR APP TO THE AMAZON APPSTORE
I received’t go an excessive amount of into the right way to submit your app to the Amazon Appstore as this isn’t what this weblog is about. Principally, you’ll need to obtain the Amazon Cellular App SDK, create a developer account ($99 annual charge) and submit your app(s) for evaluate. While you begin promoting (paid apps and/or in-app purchases) you get 70% of the revenues.
You’ll need to take away all non-Amazon Appstore market hyperlinks and use their in-app buy API. If you wish to distribute your apps for the Kindle Fireplace and Kindle Fireplace HD, you’ll need to undergo a separate approval course of (which appears to be quick). Try this postmortem for different ideas and suggestions on the Amazon Appstore.
MARKETING YOUR APP ON THE AMAZON APPSTORE
When submitting your app, you should use promotional photographs, movies, and many others. Identical to for the Apple App Retailer and the Google Play Retailer, there are some tips about the right way to current your app successfully. Try our weblog submit on the topic to be taught extra.
The Amazon Appstore will not be as massive as its competitors, however between Amazon’s units low costs and its expertise in working a retailer it’d change into one of many massive gamers. So in case you don’t strive it proper now, no less than control it!