The June simply previous is a particularly uneventful month for the sport circle. Recreation license quantity was tightened, and solely 52 handheld video games have been permitted for license quantity in June, which was the bottom document this yr. On the identical time, iOS sport merchandise additionally ushered in one other main problem in June: Apple required that from July 1, video games with paid and in-app purchases have to submit their license numbers earlier than they are often listed on the App Retailer in China. The approaching deadline of the brand new regulation has triggered a last frenzy of unlicensed sport apps throughout June …..
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The final frenzy of unlicensed video games earlier than the rainstorm
Seven Wheat Analysis Institute discovered that with the approaching deadline of Apple’s new sport rules, a lot of sport merchandise within the sport record confirmed a extra apparent motion throughout June.
On June 19, there was a surge within the protection of Top3 key phrases for a lot of video games, and the whole variety of key phrases coated by one product elevated by 1,402 on that day, and amongst these key phrases, the variety of Top3 and Top10 key phrases with excessive search index elevated considerably.
Within the key phrase breakdown of the sport, we will discover a lot of key phrases with excessive search index ranked in Top1, together with many new key phrases within the record.
Coincidentally, one other sport product with the theme of Three Kingdoms additionally confirmed a extra apparent motion on June 19, with a complete enhance of two,864 key phrases on that day. Amongst these surging key phrases, the variety of Top3 and Top10 key phrases with excessive search indices grew very clearly.
key phrase breakdown of the sport
Within the key phrase breakdown of the sport, we will discover a lot of key phrases with excessive search index rating as much as Top1.
As everyone knows, rising the variety of key phrases coated by the app and bettering the rating of the app in key phrase search outcomes is a standard solution to get extra publicity for the app and thus enhance the variety of consumer downloads.
From the rise of key phrase protection of a number of video games on June 19 and the rise of rating underneath a number of excessive search index key phrases, we will see that, with the countdown of the brand new coverage getting nearer and nearer, unlicensed video games have began their last dash throughout June, attempting to get extra customers and earn the final wave of site visitors earlier than the implementation of the brand new coverage.
Solely 4 video games topped the sport record with fierce competitors
The Seven Wheat Analysis Institute discovered that in June, 52 sport merchandise had entered the highest 10 of the sport free record, the best document prior to now three months. The adjustments within the rating of prime 10 merchandise within the sport free record are additionally adequate to point out that the competitors of sport merchandise has additional intensified.
With such fierce competitors within the Prime 10 record, it’s more and more troublesome for sport apps to compete for the Prime 1, and solely 4 merchandise made it to the Prime 1 in June, down from the earlier two months.
After 4 years, Supercell’s video games have returned to Chinese language sport customers once more. “Wilderness Brawl”, collectively printed by Tencent and Youzu Community, topped the App Retailer sport free charts for 13 consecutive days after its launch in June.
In “Wilderness Brawl”, the sport is simple to play and brief in period, so customers could make full use of the fragmented time to begin enjoying anytime and wherever. As well as, the sport’s characters cannot solely be obtained by the “egg twisting” methodology, but additionally add some parts of cultivation, such because the characters can get a second improve with the power worth amassed by the characters, making it totally different from conventional aggressive video games and extra attention-grabbing.
Solely 52 handheld video games have been permitted in June, because the model quantity was tightened
In accordance with the approval data of home on-line video games on the official web site of the previous State Administration of Press, Publication, Radio, Movie and Tv, from January to Might 2020, the issuance of home sport license numbers was principally secure at 2 batches monthly (one batch within the first half and one batch within the second half of every month), and the cumulative variety of permitted video games in each batches was secure at about 110 (hand video games accounted for many of them). Nevertheless, just one batch of sport license numbers was issued in June, with 55 titles being permitted, of which 52 have been handheld video games.
The variety of permitted cell video games included Lilith “Common Awakening”, Duo Yi Community “White Night time Chess Duel”, Genesis “Daisy Bee: Abyssal Angel”, Xishanju World Tour “Sunken Century”, Bluefly Mutual Leisure “Two Cities”, Yu Clan Community “New Tomb Raider”, Sheng Yi Recreation “Qing Yu Nian”, 4 Thirty 9 “Idol Please Take Place”, Good Star “Tremendous Coach” and so forth.
Almost 100 new video games will likely be booked to cabinets in July
As of press time, in accordance with the reservation monitoring of Seven Macs information, there will likely be 93 iOS sport merchandise will likely be placed on App Retailer by reservation to shelf within the following time in July, together with many massive producers reminiscent of NetEase and Tencent.