Most businesses’ main goal is to convert their visitors and get more business and sales opportunities. Whether you’re designing a website or mobile app, getting people to click on your call to action button is the purpose of your product. That can be difficult to accomplish though, so we’ve prepared a list of top design suggestions for a better UX that will increase your conversions.
Table of Content
1. Short load times
Your design isn’t the only thing that matters for making a good first impression. Visitors actually form their first impressions based on how quickly the website or app loads. Page speed is also one of Google’s top-ranking factors in search results, so this becomes even more important. If the loading time is too long, users will likely get distracted and navigate away, affecting your conversion rate negatively.
Design your application so that the loading time is as quick as possible. To do this, optimize your images and elements, and consider getting a plugin if you’re using WordPress. You can also use a loading indicator or placeholder so that users don’t feel like they’re waiting too long.
2. Excellent value propositio
At the end of the day, users go to your website or use your app because they want a solution to a problem or meet a need that they have. If your product is addressing this problem and giving a good solution, they’re unlikely to leave your business. The value proposition has to be included in the design so that it’s clear what the problem is and how the app resolves it. Users won’t click on the call to action button if they don’t have a reason or value to do so.
3. Use design to direct visitors
Visitors on your website or app have to be guided visually to the right parts of your website, so use design elements that help this process. You can use psychology to make sure you have the elements placed the right way for maximum impact. You can make certain elements of your site stand out by making the most important parts of your site stand out from the rest.
4. Use past experience
It’s natural that users have past experiences that manage and guide their expectations about a certain website or app. If their expectations aren’t met, they become subconsciously turned off by the product. Humans prefer actions that don’t require much thought, so it’s important to match user expectations as closely as possible.
5. Have less clutter
Anything that looks too complex, humans will by default stay away from. If your design is too cluttered or complex, their brain will feel overwhelmed and the user will abandon the app, affecting your conversion rate. Make the user experience as effortless as you can, and use a minimalistic design to reduce the visual clutter they experience. Have a lot of white space in your design because that will calm their vision.
6. Avoid jargon
Target clients often aren’t as familiar with the product and technology as the designers, so it’s important to avoid using technical terms in the app or website. Picture yourself as the user and write copy without the jargon that will engage and interest the viewers. If you have to use a complicated term, be sure to explain it or add a source or infographic that can help detail your point.
7. Build trust
One of the top threats to conversions is a lack of privacy or security of information. If a client feels that your website design is questionable, they won’t click on the call to action because they won’t trust their information is safe. Reassure your website visitors that their data is safe by adding trust badges and installing an SSL certificate.
8. Add a deadline
The easiest way to increase conversions and get people to click on the call to action is by generating a fear of missing out and a sense of urgency. If you make it seem like there’s only a few products in stock, you’re not only encouraging visitors to convert but also indicating social proof, that other people are purchasing and trusting in your product. However, you do want to be authentic and not indicate false scarcities, because people will know when something is shady. If you have a scarcity all the time, visitors will see through this gimmick.
9. Remove options
If there are too many options, you’ll reduce conversions because people will not know what to pick and therefore pick nothing. You should never give more than two or three choices. You can also choose the decoy effect by offering three options. Psychology says that if you offer three options, humans will tend to choose the middle option instead of the lowest one.