Get function concepts from customers and discover bugs quicker. Getting consumer suggestions on your app generally is a difficult activity. Individuals both don’t reply to your emails asking for suggestions or are simply sick and bored with suggestions surveys. They’re most likely additionally not randomly stumbling on or purposefully heading to the suggestions submission tab within the app. There are different methods to assemble consumer suggestions, one among which is app Store critiques.
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In your app critiques, you’ll see that customers, whether or not they’re pleased or sad together with your app, will point out options that they like and ones that they don’t. Moreover, they’ll additionally ask you to implement new functionalities. These function needs are valuable to your app improvement roadmap. It guides your improvement within the path that serves your viewers.
By analyzing your critiques and scanning for function needs, you stop your crew from losing time growing a functionality that customers will find yourself hating or not use.
Discover how Icy Ropes was doing fairly nicely final yr. The customers have been having fun with the app. Extra just lately, its gamers have been leaving extraordinarily adverse critiques, complaining about too many advertisements. Icy Ropes hasn’t replied to any of the suggestions. You immediately see that they moved from making a sport their gamers liked to caring solely about driving income.
By not listening to their gamers, Icy Ropes has begun to lose its long-earned consumer base.
Listening to your customers is the easiest way to provide an app they’ll love.
Improve consumer engagement and achieve new customers
Your app critiques are the right place to have a 2-way dialog together with your customers. Begin treating the house as equivalent to you’ll improve consumer engagement and achieve new customers.
Individuals love figuring out that they’re being listened to and that their opinions matter. If you reply to their consumer evaluate, you inform them that you’re paying consideration. You additionally reassure them that they’re a necessary a part of your app and that their suggestions is immediately being utilized to the event course of.
The extra your customers really feel like they’re part of your app improvement journey, the extra loyal they’ll change into.
Get featured within the app shops
Google and Apple function apps that make them look good. Afterall their model names are on the app shops. So the apps that they curate must mirror nicely on their manufacturers on the finish of the day.
Each Google and Apple like to advertise apps that haven’t solely numerous scores and critiques however ones which can be optimistic. On this manner, they curate solely one of the best of one of the best apps to their Store guests. Nobody needs to place a foul product on the shelf.
However there’s excellent news for you. All of this implies you need to use your app Store critiques to enhance your possibilities of getting featured and, consequently, an exponential improve in app Store impressions.
The aim is to improve the variety of scores and critiques whereas protecting consumer sentiment optimistic.
Discover new app key phrases and rank larger within the app shops
Imagine it or not, app consumer critiques are a goldmine for key phrase concepts. The purpose of key phrase optimization in ASO is to make use of search phrases that individuals are utilizing to seek for your app. An efficient key phrase technique doesn’t relaxation purely on search quantity and issue values; you even have to grasp how your target market behaves once they search within the app shops.
Your present customers will use particular phrases and phrases to explain your app within the critiques. Study critiques that come from customers who’re return customers. These are individuals who say they arrive again to your app time and time once more, they love your app, or they’ve really helpful your app to their family and friends. Suggestions alongside these traces alerts that these customers are solely in your target market.
Extract related key phrases from their critiques and embody them in your key phrase record the following time you make an ASO replace. Utilizing ASO Device, you may nonetheless analyze the search quantity and issue of those phrases to double-check the viability of them.
Take Benefit of Your Opponents’ Critiques
At first, studying by the consumer reviewers of competitor apps sounds mindless, like a waste of invaluable time. However, cease and suppose for one second. It’s not. What are you able to get from combing by competitor apps’ critiques? Quite a bit, let me inform you.
Customers will inevitably complain about one thing, regardless of how good an app is. If there isn’t a bug, then there’s a lacking function or one that may be improved. Now, that is the place you profit.
So these complaints are, naturally, present in your rivals’ app Store critiques. Good factor they’re public! You may freely learn by all of the consumer suggestions with out your rivals figuring out you’re doing so. Take all of the criticism or notes for enchancment that they obtained and apply them to your app.
You’ve now crammed a niche in your app area of interest whereas constructing a product that’s exactly what your target market needs. Watch the downloads roll in.