On the day it was launched, it was the highest 2 sport on the App Retailer free checklist, after which the variety of iOS customers downloaded exceeded 48w, and it efficiently overtook Tencent’s standard sport “Run Kart” and dominated the highest of the sport free checklist for 8 days in a row, and “My Little Home” nonetheless has a steady excessive reputation at the moment after 18 days.
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The gameplay of “My Little Home” is comparatively easy. Gamers solely have to earn cash by eliminating the sport, after which trade the cash for supplies (furnishings) to brighten a tough room right into a bed room, kitchen, studio, and many others., just like the gameplay of the earlier hit product “Dream Residence”. Briefly, “My Little Residence” is an interactive drama sport that mixes elimination and simulation.
This 12 months’s breakout sport “All Drift”, gamers solely have to function their fingers, click on the display screen to show proper, launch the display screen to show left, and eventually let the automotive attain the tip. As well as, the sport additionally has “automotive synthesis”, and the system randomly drop “present bag” sport play. That is such an informal sport that mixes racing, accumulating and elevating as one, and has gained 2400w+ new customers in simply two months.
iOS downloads of “All Drift” within the first half
On the identical time, there’s additionally the brand new AR hand sport “catching demons collectively” launched this 12 months, this AR hand sport integrating social, LBS, nurturing and playing cards, the iOS downloads exceeded 48w on the day it was launched. the largest spotlight of its product is the conclusion of the linkage between on-line and offline.
When customers use the AR mode, the goblins will seem across the consumer, and the properties of the goblins shall be mixed with the consumer’s setting, such because the wet day is Lei Zhen Zi; on the identical time, the developer has added “refuse to remain at dwelling day”, “eat, drink and play a dragon” and different actions within the sport. actions, and joint retailer coupons with offline shops, and many others.
This sort of sport play is just not single, and often has two or extra sport attributes, permitting customers to have extra decisions within the sport. As well as, builders also can add sport storyline, props and features to the product to enhance the shortcomings of the product and in addition promote customers to proceed to interrupt via the degrees, growing consumer exercise and retention charge.
Comparability between “My Little Residence” and “Dream Residence”.
“My Little Residence” is an informal sport launched by Zenjoy, a home developer, and now localized by Lanfei Huyou on the home cabinets, its localization is clearly significantly better than “Dream Residence”. Though the gameplay of the 2 is comparable, the sport model of “My Little Residence” is nearer to the lifetime of Chinese language customers, whereas “Dream Residence” is clearly weaker. Furthermore, “My Little Residence” units the sport participant as a woman who involves the massive metropolis to work alone, which makes it simpler for customers to have a way of immersion.
Right here we additionally counsel builders: whether or not the product is “going overseas” or “returning to native”, they’ll begin from the native consumer conduct and customs, and make applicable product perform modification and enchancment, not simply change the language.
The consumer scale of female-oriented hand sport market is 367 million
Based on Aurora information, as of February 2018, the penetration charge of feminine handheld sport customers is 34.6%, and the consumer scale is 367 million. This information remains to be within the rising stage, and the “Touring Frog”, “Love and the Maker” and “Miracle Warming” which have turn into standard up to now two years are demonstrating the ability of the feminine consumer market.
The desire of feminine customers is extra steady, primarily scattered in simulation video games, nurturing system, puzzle elimination merchandise, and many others. In the meantime, the attractive UI design and recent sport model also can entice the eye of feminine customers to a sure extent, resembling “Gentle-encounter” (previously referred to as “Sky Gentle-encounter”).
The spending energy of ladies in handheld video games is definitely a minimum of that of male customers. In handheld video games, feminine customers are inclined to spend within the type of excessive cost charge and low cost quantity, so they’re additionally fairly appreciable in complete spending.
Feminine customers who’re extra energetic in procuring by nature won’t solely pay within the sport, but additionally spend cash on sport peripherals and cellphone equipment. Based on a survey carried out by Flurry, the variety of in-app purchases, sport hours and weekly sport loyalty of ladies is 30-40% greater than that of males.
Feminine customers have the next want to buy and stronger spending energy, and underneath the affect of fragmented time, feminine customers are extra inclined to informal hand video games.
Due to this fact, the platform whose foremost consumer group is feminine customers can attempt to make optimization in product perform, sport model and cost perform to draw extra customers and increase their affect.
Recreation play diversification. In contrast with the product with a single sport play, it’s simpler to draw customers with a wide range of sport play, and the vary of customers lined by the product will even enhance.
It is strongly recommended that builders can begin from a number of views when designing the product at the start.
The product ought to do a superb job of localization. Whether or not the product goes overseas, or returns to the native time, have to do a superb job localization processing, in order to not weaken the consumer’s product expertise.
The feminine market deserves consideration. Girls’s procuring want and spending energy are apparent to all, and along with pictures and video merchandise, women-oriented hand sport market can be a sizzling spot lately. It’s steered that builders can extra from the feminine market out of the chemical, optimize product options, into the chance to achieve quantity.
The market of informal video games nonetheless has alternatives. From the rise of “glad to kill”, to “destroy the virus”, “all drift” burst of recognition, are indicating that there’s nonetheless a marketplace for this sort of light-weight informal video games.