You’re new to App Store Optimization and also you need to be sure to implement the precise ASO technique to make your app or recreation take off on the shops? You’ll be able to’t miss this publish! Uncover 20 ASO errors you shouldn’t do when optimizing your app or recreation.
Table of Content
Mistakes to keep away from when engaged on ASO
1. Having a single ASO technique for Google Play & App Store
Apple App Store and Google Play Store are two completely different platforms and every of them follows its personal guidelines and functioning. You can’t work on a method for the App Store and replicate it for Google Play. The app Store rating elements are completely different for every of the 2 shops. You first have to acknowledge these variations between the 2 and perceive how they work to have the ability to know the way it is advisable to optimize for every of them. As we’ve seen earlier than, by way of ASO on-metadata elements, their rating fields will not be the identical, and that is solely instance out of lots of their variations. Let’s see all of them extra in particulars, and to take action we’ll take a look at it in two completely different sections: Search and Conversion price.
We’ve seen it earlier than, Apple App Store and Google Play Store are completely different by way of key phrase rankings – Apple App Store’s Description subject doesn’t rank whereas Google Play Store’s one does (and it makes fairly a distinction!).
Be sure to place the precise key phrases in the precise subject for every app Store and don’t simply replicate what you might be doing for one with the opposite.
Conversion price ought to by no means be forgotten, and optimizing it for the App Store is completely different than optimizing it for Google Play.
Google Play Console gives its customers to A/B take a look at each ingredient of the app itemizing by way of its personal platform, Experiments, whereas it isn’t the case for with App Store Join. When testing numerous variations of a component, you must do it with one ingredient at a time to have the ability to determine clearly the place the distinction in conversion comes from.
Additionally, Google Play allows so as to add emojis and wealthy formatting to the itemizing to have a greater impression on Conversion Price, whereas the App Store doesn’t permit it.
2. Considering that ASO and paid UA will not be associated
It is a frequent mistake however ASO does have an effect on paid UA and vice versa. As we talked about earlier than, optimizing the shop itemizing lets you improve visibility, generate downloads and scale back person acquisition prices. As for paid UA, it additionally impacts natural site visitors (as you may see due to the natural uplift).
You need to work in your ASO and paid UA technique collectively as an entire and mix them to get higher outcomes at a decrease value by way of cash, efforts and time.
3. Seeing ASO as a one-time job
One other frequent mistake from app entrepreneurs: pondering that it is advisable to work on ASO as soon as, and stopping to take action whenever you get outcomes.
ASO is a course of and shouldn’t be seen as a one-time job or one thing you may work on from sooner or later to a different. Key phrase optimization, Browse rankings, A/B assessments, person retention, KPIs monitoring, competitors monitoring… all of this requires effort and time.
We consider that there’s all the time room for enchancment in App Store Optimization. Certainly, issues are all the time altering, the algorithms, the shops… and also you all the time have to keep watch over the app shops and the way your app is doing, in case your key phrases are going up or down, and so on. One other concrete proof is a long-run effort is that on daily basis, an increasing number of new apps are added to the shops which signifies that you’ll all the time have an increasing number of competitors, and it will impression your rankings, each in Search and in Browse.
We hope this listing will enable you in your ASO course of and you’ll take some ideas and insights out of it to make your app develop! If you wish to continue to learn about ASO, take a look at these nice ASO ideas.