Spotify has just acquired live audio app maker Betty Labs.
We’re all happy to assume that in order to grow a successful mobile game (or app) you need:
It seems the popular music app is exploring ways to compete with Clubhouse and Co.
As one of the prime providers of podcasts, it’s not surprising that Spotify perceives apps such as Clubhouse as a threat.
The acquisition will help the company to expand its live audio projects.
“Creators and fans have been asking for live formats on Spotify, and we’re excited that soon, we’ll make them available to hundreds of millions of listeners and millions of creators on our platform,” said Gustav Söderström, Chief Research & Development Officer at Spotify. “The world already turns to us for music, podcasts, and other unique audio experiences, and this new live audio experience is a powerful complement that will enhance and extend the on-demand experience we provide today.”
Betty Labs is the maker of the Locker Room app, launched in October 2020, which hosts live sports-based audio interactions.
Through the acquisition, Spotify could be adding real-time audio discussions, debates and ask-me-anything sessions.
“We are excited to join forces with Spotify and contribute to building the future of audio – we’ll invest more in our product, open the experience to Spotify’s audience, diversify our content offerings, and continue expanding the community we’ve built,” said Betty Labs Founder and CEO Howard Akumiah. “With Spotify, we’ll continue to offer the best home for sports fans and use the lessons we’ve learned along the way to create the ultimate destination for live conversation around music and culture.”