Spotify has simply acquired reside audio app maker Betty Labs.
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It appears the fashionable music app is exploring methods to compete with Clubhouse and Co.
As one of many prime suppliers of podcasts, it’s not shocking that Spotify perceives apps resembling Clubhouse as a risk.
The acquisition will assist the corporate to develop its reside audio tasks.
“Creators and followers have been asking for reside codecs on Spotify, and we’re excited that quickly, we’ll make them out there to a whole lot of thousands and thousands of listeners and thousands and thousands of creators on our platform,” mentioned Gustav Söderström, Chief Analysis & Growth Officer at Spotify. “The world already turns to us for music, podcasts, and different distinctive audio experiences, and this new reside audio expertise is a robust complement that can improve and lengthen the on-demand expertise we offer right this moment.”
Betty Labs is the maker of the Locker Room app, launched in October 2020, which hosts reside sports-based audio interactions.
Via the acquisition, Spotify might be including real-time audio discussions, debates and ask-me-anything periods.
“We’re excited to hitch forces with Spotify and contribute to constructing the way forward for audio – we’ll make investments extra in our product, open the expertise to Spotify’s viewers, diversify our content material choices, and proceed increasing the neighborhood we’ve constructed,” mentioned Betty Labs Founder and CEO Howard Akumiah. “With Spotify, we’ll proceed to supply one of the best dwelling for sports activities followers and use the teachings we’ve discovered alongside the best way to create the final word vacation spot for reside dialog round music and tradition.”
