As you can probably tell from the title, Intellifluence is proud to announce the release of its Android mobile app for influencers. When we launched in 2016 we knew that at some point developing a mobile app would be a necessity, but with nearly 70% of influencers that listed their mobile preference as Android in our network conducting the majority of their workflow on their phone, we knew we needed to launch to make your lives easier.
Table of Content
What can this mobile app do? For our influencers that use an Android compatible device, quite a bit (Apple users are also in luck with our iOS app)!
- If you’re brand new to Intellifluence you can use the app to sign up.
- Sign in and edit your profile.
- Apply for opportunities in the marketplace.
- Accept pitches and handle your day-to-day transaction messaging.
- Check on your earnings.
- Invite others to join the app.
Just about everything you need to do in our web app you’ll now be able to do on your Android. Since this is a new release, I want to ask that if you encounter any issues to please contact support so we can help as quickly as possible.
A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen social media influencers rise, saturate the market and even get caught up in fraud.
If you’ve started researched on influencer marketing before, you may have found conflicting information, with recommendations that range from you should absolutely be using social influencers or that they’re not necessary for growth.
Influencer marketing strategies are more difficult to navigate than ever as a brand, but we’re here with a guide to making sense of it all.
Read on for our tips to determine if influencer marketing is for you.
What is influencer marketing?
At a fundamental level, influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche. Influencer marketing works because of the high amount of trust that social influencers have built up with their following, and recommendations from them serve as a form of social proof to your brand’s potential customers.
The current state of the influencer marketing landscape
Standing out in 2014 on Instagram was easier than today. If you were lucky enough to be featured on Instagram’s featured page or your look was just distinctive enough, then your chances of being tapped as an influencer were high. After enough brand partnerships, some have turned social media influencer marketing into a full-time career.
Rosie Clayton’s Instagram feed is filled with colorful dresses and outfits against colorful walls. During a time when VSCO’s muted tone filters were becoming popular, Rosie’s highly saturated photos jumped out. She works with brands around the world, fitting them into her aesthetic.
We’re influenced by what we see and aesthetics are no different. Bright images are more common now as well as carefully propped up food against interesting backgrounds. When the ‘typical look’ of influencer marketing no longer becomes unique, what comes next?
Taylor Lorenz’s article in The Atlantic forecasts a more ‘authentic’ trend driven by the network’s youngest users that strives to return to what Instagram used to look like when your feed was just friends. Lorenz wrote, “While Millennial influencers hauled DSLR cameras to the beach and mastered photo editing to get the perfect shot, the generation younger than they are largely post directly from their mobile phones.”
Influencer among demographic
To be a fashion influencer among this younger demographic, you may no longer need to rely solely on perfectly shot photos. Instead, casual poses and limited editing are now becoming more welcome on the feed.
Keep in mind that the article covered only a subset of influencers: young, Instagram users. If anything, this shift over the last five years should show how influencer marketing’s only constant is change.
Manage influencer campaigns with Sprout Social
From reporting on campaigns and partnerships to managing incoming messages, Sprout can help you manage social influencer campaigns from start to finish.
Use Sprout’s features to identify influencers in your niche, manage outreach, and track the impact of your efforts.
Find out how Sprout Social can help your brand’s influencer marketing efforts with a free 30-day trial.
The value of influencer marketing
While Instagram influencer marketing is a well-known strategy, there are many other networks that are growing for influencers. According to Adweek, the industry is set to reach $10 billion in worth by 2020. Other networks like Snapchat, YouTube and TikTok have their own set of influencers with different demographics.