You want your app to succeed, right? But how are you going to measure that success? And, very important, how are you going to do your market research?
No matter what your goals are for your app, you need some key metrics to evaluate what others do and how you are doing: downloads, revenue, ranks, reviews, etc. Don’t get me wrong though, it doesn’t stop there and you want to use in-app analytics too.
Table of Contents
- How to Track App Downloads and Revenue of Your App and Competitors
- buy app reviews ios
- google play ranking algorithm
- buy app downloads ios
How to Track App Downloads and Revenue of Your App and Competitors
The good news is that there are many good tools that let you track all of these things. The bad news is that it’s not that easy to pick one. Here are our favorites and what we like or don’t like about them.
These tools don’t require the installation of an SDK, so don’t hesitate to try them by yourself to find the right fit.
APP DOWNLOADS, REVENUE & RANKINGS TRACKING TOOLS
Given the fact that most of our readers (yes, I’m talking about you) are indie developers, we decided to focus on free or very affordable solutions. For freemium tools, we sometimes mentioned some features of the paid versions but without detailing.
Stores: iTunes Connect (iOS, tvOS, Mac), Google Play, Amazon, Windows Phone, Windows Store
App Annie is not only a great tool to do market research and validate your app idea, it’s also very useful to track your app downloads, revenue and usage. You can also track the performance of your ad campaigns. The dashboard view lets you analyze the performance of your apps and ads with several easy-to-read charts.
See things like:
- Revenue, downloads and usage for the date range of your choice
- Breakdown per country (pretty useful to evaluate the need for localization)
- Tables with your app daily ranks
- Rank history charts
- Ad monetization
Another neat feature is the ability to add events: a review of your app on a blog, a price dropping promotion, an app update, etc. It makes it easier later on to evaluate the impact of your marketing efforts.
We like: Easy to use and nice UX, a lot of great free features.
Not so much: It’s really hard to find anything wrong, it’s a great platform.
Price: Starting at $99 (see details here)
Stores: App Store, Google Play Store
Priori Data provides Download and Revenue estimates broken down by app store (iOS and Google Play), country and category over a chosen period of time (5+ years of historical data). Users can also access stats on Usage (DAUs, MAUs), Retention (D1, D7, D30), ARPDAU (average revenue per daily active user) and user ratings.
Its main differentiation is its simplicity and core focus on competition analysis. For instance, it is pretty easy to create watchlists of app competitors and track their performance on a daily basis.
And if you don’t know who are your competitors yet, they are offering in their paid plans the possibility to identify top performing apps and new entrances in your niche markets using combinations of many filters and keywords.
Their methodology & data accuracy is based on partnerships with app publishers (more than 16,000 apps have partnered so far).
We like: Simplicity, pricing, the watchlists if you keep a free account, team easy to reach
Not so much: Not as many features but they are working on more stuff, including ASO
Price: Freemium (see details here)
Stores: App Store, Mac Store, Google Play Store, Amazon Appstore, Windows Store
The free version of appFigures (up to 5 apps), won’t really let you have more than what App Annie offers. However, in its $4.99 (+ $1.49 per app after 2 apps)/month version, it has some pretty nice features.
appFigures provides an intelligence platform for developers that connects directly with stores, ad networks, and in-app analytics. This gives you a single dashboard with all important metrics: you’ll have access to your downloads and sales, in-app performance, ad monetization, and ranks and reviews. Plus you get some nice reports.
appFigure lets you:
- Overlay sales and usage in the same report
- Break down metrics by app, country, and store
- See hourly ranks history for any app (including your competitors!)
- Benchmark the ad networks you use
- Connect programmatically via a developer API
- Get new reviews and sales reports by email and to Slack
- Share your reviews with a public url
- Customize your reports and charts
The Ranks section of AppFigures allow you to get charts with hourly rankings per country for any app (yours or others’). Besides the fact that you shouldn’t spend hours watching your app rank, it’s pretty useful on launch day or when doing marketing experiments if you want to “immediately” analyze the impact.
As on App Annie, you can read the reviews written about your apps around the world. They have a developer API allowing to interact with reports and account data.
Not so much: Not free if you want email recap and hourly rank tracking.
Sensor Tower is well known for their ASO platform, but they also have solid Store Intelligence and Ad Intelligence products too.
To see your download and revenue data, simply link your iTunes or Google Play account to your Sensor Tower account. You can also get Apple Analytics data by connecting your iTunes account.
We like: Really nice UI, feels solid.
Not so much: You would have to upgrade pretty quickly, they don’t give you too much for free. Navigation between products isn’t so intuitive, in places.
Mobile Action offers app developers a lot of great free tools. Like Sensor Tower, if you link your iTunes or Google Play accounts, you can see download and revenue data for your apps, right in your dashboard.
Get email reports on your apps and integrate third-party analytics solutions. Overall a pretty good solution for developers on a tight budget.
We like: Great free features on the tracking and ASO side of things. Integrate your in-app analytics platform of choice. Not so aggressive in trying to get you to upgrade to the paid plan.
Not so much: The UI could use some work.