Ever puzzled what number of each day downloads your app must get an opportunity to succeed in the highest 10 charts? How is breaking into the highest 10 totally different on the App Retailer than on Google Play? How does this differ from one nation to a different? With Market Intelligence options, you may evaluate the each day downloads required for an app to succeed in the highest charts in any class and nation!
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Estimate downloads needed for your app to reach top charts
Obtained a journey app? To achieve the #1 place within the Play Retailer Journey & Native class in Germany, your app must drive nearly 8k downloads per day. That’s almost twice as many as in Spain, the place the #1 journey app on Google Play is anticipated to drive round 4.4k each day downloads.
To higher illustrate the type of insights this function affords, we in contrast the downloads wanted to succeed in the highest of various classes and nation teams. Beneath are some main takeaways by area and retailer.
Downloads wanted to succeed in the highest charts in Europe
Usually, Germany is probably the most aggressive European nation in relation to the variety of each day downloads to succeed in the highest charts on each the App Retailer and Google Play. Following carefully behind as one of the aggressive nations (each shops) is the United Kingdom, which has solely been surpassed by Germany in the previous few years.
Though Germany is almost probably the most aggressive market in Europe, outcomes nonetheless differ throughout classes. On the App Retailer, France is probably the most aggressive nation within the Social class and the UK takes the lead within the Sports activities and Well being & Health classes.
On Google Play, Germany acquires the highest spot within the Social, Procuring, and Well being & Health classes, whereas Italy is probably the most aggressive within the Sports activities class.
Within the Meals & Drinks class on the App Retailer, Germany and the UK are probably the most aggressive nations. On Google Play, Meals & Drink apps within the UK have to drive extra downloads to succeed in the highest than in Germany or France.
App downloads to succeed in the highest charts in Asia
In Asia, we discovered that Japan was constantly probably the most aggressive nation on the App Retailer, however India was way more aggressive on the Play Retailer, taking the lead in all classes we examined.
In all of the classes proven above – Schooling, Finance, Meals & Drink, and Well being & Health – there is just one occasion by which both Japan or India was nearly surpassed. For an app to make the highest 2 spots within the Finance class on the App Retailer, Korea is just behind Japan by lower than 1k downloads.
App downloads to succeed in the highest charts in South America
Brazil is by far probably the most aggressive market in South America throughout all classes on each the App Retailer and Play Retailer.
The variety of each day downloads to succeed in the highest charts in any class in Brazil is between 2 to 7 occasions increased than the second best nation in South America on each the App Retailer and Google Play. On the subject of total market share, Brazil represents between 50 and 70 p.c share of downloads in South America on each the app shops.
If we take away Brazil from the evaluation, we discover that Colombia is the second main nation by way of competitiveness on the App Retailer. Just a few nations compete for the very best downloads to succeed in the highest on Google Play. For instance, within the Procuring class on Android, Colombia, Argentina, and Chile are the highest nations by way of downloads.
Within the Pictures class on the App Retailer, Colombia is the chief in downloads, with Chile and Peru following carefully behind. Photograph apps will want lower than half as many downloads to succeed in the highest in different nations in comparison with Colombia. On the subject of Google Play, probably the most aggressive market remains to be in Colombia, despite the fact that Argentina is a really shut competitor and falls solely barely behind Colombia for the #1 place.
App downloads to succeed in the highest charts within the US, Brazil, and India
We then had a have a look at some very huge markets that are usually extra oriented in direction of the App Retailer (United States) or Play Retailer (Brazil and India). As anticipated, in all classes, we discovered that the US was probably the most aggressive nation on the App Retailer and India totally on the Play Retailer. We did discover just a few further insights value sharing.
Well being & Health is likely one of the solely classes by which Brazil surpasses India within the variety of downloads wanted to succeed in the highest charts on Google Play.
Within the Meals & Drinks class, India is by far probably the most aggressive marketplace for the Play Retailer, requiring apps to have a a lot increased variety of each day downloads to succeed in an equal place in comparison with Brazil and the US. Nevertheless, in Brazil, the variety of each day downloads your app will have to be 1st or 2nd in that class as an alternative of fifth all of the sudden shoots up. This sudden improve is generally as a result of app iFood, which takes up 27% of the full downloads within the Meals and Drinks class on Android in Brazil.
On the subject of the Sports activities class, the Indian market is best. Being #1 within the Play Retailer Sports activities class in India requires an estimated 87k each day downloads (vs. 30k in Brazil and 13k within the US). That is primarily as a result of main recognition of apps similar to Rooter, IPL, and Cricbuzz that occupy prime positions.
What are probably the most aggressive app markets by area & retailer?
To summarize, right here’s the record of nations by continent the place cell apps want the very best quantity of each day downloads to succeed in the highest charts in most classes:
- The App Retailer: varies between classes
- Google Play: varies between classes
- The App Retailer: Japan
- Google Play: India
- The App Retailer: Brazil
- Google Play: Brazil
If you wish to dig deeper into the small print, don’t miss out on our Downloads to Prime function in Market Intelligence. We present you the estimated variety of each day downloads an app wants with a purpose to attain the highest charts in any nation and class on each the App Retailer and Play Retailer.