HBO Max is revamping its buggy Apple TV app that’s liable to crashes to be extra secure and quicker. New options are coming, too.
Table of Content
HBO Max is rebuilding its TV app round a brand new interface, expertise and options
The scrubbing and swiping expertise on the distant shall be improved
The up to date app will roll out slowly over the following two weeks
Is there hope for HBO Max’s terrible Apple TV app?
The Streamable has interviewed Sarah Lyons, who’s HBO Max’s EVP for International Product Administration, who mentioned {that a} new Apple TV app must be a very good citizen on tvOS. In brief, the refreshed software program ought to, convey new options, be quicker and have extra dynamic interface animations. This isn’t the primary time WarnerMedia has promised to rebuild the Apple TV app however might be the final as a result of the brand new app is prepared for prime time.
It’s rolling out as we communicate, a course of that can take just a few weeks to finish as a result of this can be a staggered rollout. If you happen to don’t see the refreshed HBO Max app in your Apple TV, verify again in just a few weeks. There’s a brand new “My Stuff” part within the new app that allows you to edit and kind objects in your “My Record” and “Proceed Watching” queues.
The largest factor we’re aware of is Apple customers are very used to that ecosystem and the way that ecosystem behaves. The way in which that they scrub on the distant is admittedly necessary to them, and candidly, we had not had some good scrubbing experiences up to now.
The scrubbing expertise when HBO Max launched was laughable, at finest. However the crew heard destructive suggestions and is now targeted on ensuring that the scrubbing and swiping of the distant works nicely. Additionally they applied different tidbits, similar to the flexibility to skip credit and leap on to the following episode.
We’re attempting to respect the Apple group and the way they’re used to participating, which is somewhat completely different than different platforms. So we’ve tried to take a tailor-made strategy to every platform and tackle the issues that matter to these customers.
It took you greater than two years to know what the Apple group needs?
The earlier app was gradual, buggy and tedious to make use of. If you happen to keep in mind when HBO Max debuted the app for the primary time, it disenchanted many followers who had been hoping for a nimble, good app. HBO Max could be smart to not simply rebuild the Apple TV app but additionally its backend. That might show problematic as a result of the service is powered by AT&T’s in-house streaming expertise. Realizing it couldn’t dig itself out of this gap, WarnerMedia acquired You.i, a cross-platform streaming improvement firm. Hopefully, we are going to get a contemporary HBO Max streaming app that was quick and straightforward sufficient to make use of for individuals to maintain coming again to it.
Why streaming apps have horrible interfaces
HBO Max is hardly the one instance of a poorly-designed streaming app—one might diss any streaming app for being gradual and bloated, with poor search and a counterintuitive consumer interface. The worst instance of that has bought to be Amazon’s Prime Video app, whose consumer interface is mainly an enormous internet web page. Hardly a perfect answer, however that’s the place we’re now. If you happen to really feel like streaming is simply turning into cable once more, you’re wholeheartedly advisable to learn Nilay Patel’s interview with Parrot Analytics senior technique analyst JuliaJulia Alexander over at The Verge.
