On this Artistic Showcase, we’re trying on the partaking Uni Child marketing campaign in Turkey. With AdColony’s impeccable Dynamic Finish Card know-how, Uni Child raised product consciousness and model consideration with its goal audiences.
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Concerning the Marketing campaign
Turkey’s main child model, Uni Child, was impressed by moms and the altering wants of infants in numerous rising levels. Your complete product line spans from wipes to shampoo and detergent to correspond with the altering wants infants have with each developmental stage. To succeed in their target market, Uni Child seemed to make use of the facility of cellular promoting. The primary focus of the marketing campaign was to extend consciousness concerning the product strains of Uni Child. Furthermore, the marketing campaign aimed to provide data about what sort of developmental levels infants undergo and what sort of important wants they’ve in these levels.
Uni Child’s merchandise have been crafted with nice care and sensitivity to align with what a child wants whereas rising up and prioritizes a child’s delicate pores and skin in each product. Thus, Uni Child promoted these distinctive merchandise and partnered with AdColony to create an interactive cellular promoting marketing campaign that allowed their goal audiences to have interaction with the advert by way of AdColony’s Dynamic Finish Card know-how.
How did it work?
Uni Child collaborated with AdColony to run a video advert marketing campaign about their newly launched child product line which incorporates moist wipes, laundry detergent, and shampoo.
AdColony assisted this marketing campaign to extend product consciousness and model consideration by concentrating on the correct potential audiences in Turkey. The inventive gamification construction of AdColony’s impeccable Dynamic Finish Card know-how introduced interactivity and allowed audiences to have interaction with the product strains of Uni Child. The marketing campaign efficiently reached its target market with a inventive slider execution, the place audiences might select the popular product that attracted them probably the most because the merchandise have been categorized into totally different age teams. Audiences have been in a position to contact the display, select the appropriate age vary that their child falls into, and deeply dive into Uni Child’s merchandise to get to know them extra.
AdColony’s informative and fascinating gamification execution enabled us to seize cellular avid gamers’ consideration. Additionally, by way of the uncover button, Uni Child was in a position to redirect shoppers to their web site. This case confirmed 240 bps larger CTR versus the FMCG benchmark.
Why did it work?
The Dynamic Finish Card execution helped Uni Child to tell shoppers concerning the Uni Child merchandise. The Dynamic Finish Card garnered greater than 719K impressions, and the video completion fee reached 84% and exceeded its 80% benchmark. Uni Child was in a position to enhance the time spent on its marketing campaign video by way of the Dynamic Finish Card. The DEC engagement fee of the marketing campaign had a 17% fee and carried out 700 bps larger than its benchmark! When it comes to engagement breakdowns, this inventive marketing campaign had a fee 45% larger than different creatives.
To know the marketing campaign’s success, we initiated a Model Carry Survey by way of a partnership with Nielsen. The marketing campaign was measured for advert recall, model consideration, and message affiliation. There was a 13% uplift by way of model consideration, which signifies profitable uplift in comparison with FMCG benchmarks. The differentiation of every stage for the infants’ development by way of totally different colour coding helped shoppers to know every stage considerably. Following that, Uni Child noticed a outstanding uplift of 9% on message affiliation. The animations on this inventive advert helped shoppers to have interaction with every stage. Lastly, advert recall elevated by 5%, which signifies that those that watched the advert with AdColony have been prone to bear in mind the advert inside two weeks following the marketing campaign.