In today’s highly competitive environment, it’s essential to find user acquisition ways across a range of channels so you can promote and distribute your app efficiently. Finding reliable mobile user acquisition partner is absolutely essential. To return the investment into your mobile app and let alone to increase your app ROI, you need to grow the number of its users. App space is extremely competitive, mobile users tend to use a handful of apps regularly and hence finding people who will be actually using your app on a daily basis is the challenge that our directory helps you to find a company to tackle it.
In this guide we want to lay out a wide spectrum of mobile user acquisition tips to save your time and money and connect you with well established, efficient and reliable.
Table of Contents:
What is mobile user acquisition?
In a nutshell, it’s a suite of app marketing activities to find ad creatives that connect a mobile app with its users the best, continuous data points analysis to reveal the best channels that drive app installs and, of course, lots of testing to validate various app marketing hypothesizes.
When it comes to user acquisition, among many goals and tasks that app marketers have, front and centered is – identify potential users. This is a crucial stepping stone for a mobile user acquisition campaign to be successful. The logic is – the better you can identify your mobile app potential users, the better your budget will be spend and the more users – hopefully loyal ones – will be acquired for your app. By and large, a target audience for your app are people who engage with the app the most and complete as many actions inside the app as you need them to.
Once your mobile app gets its initial user base acquired, the next step should be building, so-called, Lookalike audience. A Lookalike audience is the term introduced by Facebook Ads platform to define an audience that is built on data, gathered about people who have similar interests related to a particular product or service, and provide additional audience to reach out, that is likely to engage with a particular product or service.
The next crucial step is to design and test a set of ad creatives to use in your user acquisition campaigns to acquire new app users efficiently. Even though there are general guidelines for designing efficient creatives, still it is impossible to design the most efficient one without A/B testing.
Why User Acquisition is important?
Regardless of an app business size, for both indie app developers and big app development powerhouses, it is important to understand the significance of an app user acquisition. Today there are 2.7 billion smartphones out there, as well as 1.35 billion tablets in peoples hands with about 5 million mobile apps, iTunes App Store and Google Play marketplace combined, on them.
On average, people stick to 3-5 apps to use heavily on a daily basis out of around 100 apps they have installed on their mobile devices. To get people’s attention to your app is a hard task and it requires skills, dedication and out-of-the-box thinking.
User acquisition companies
Because app user acquisition process is really essential for a mobile app to grow and become sustainable business, there are number of companies that step up the plate to help app publishers and marketers to acquire app users. These companies meet the demand for an efficient and transparent ad platform to grow a mobile app user base.
Mobile user acquisition channels
Today, app marketers have a number of user acquisition and app promotion strategy to choose from to get more users for their apps. Among many, we should highlight the following ones:
Organic Mobile User Acquisition
When it comes to an app user acquisition, there are couple techniques that are often overlooked. Number one – placing a smart banner on a website, dedicated to an app, to lead people directly to the iOS App Store to download that app to enhance their experience of interacting with your brand. Number two – tapping into the power of content marketing. In a nutshell, content marketing is about a good storytelling that introduces people to your brand and lay out its benefits.
A good examples of a content marketing effort could be having a blog that covers the app and various related topics that addresses people questions and feeds their curiosity. Another one would be getting in touch with online publications to publish an article that tells the story of the app. Content marketing implies good writing skills, sense of humor and keeping in mind that the whole idea behind is not to highlight an app’s features but to tell people what particular problem(s) your app was designed to solve for them.
The most basic way of categorizing an app user acquisition is to split it on native acquisition and paid. Paid advertising solutions can be placed in three buckets. Solutions from mobile platforms, such as Apple’s Search Ads and Google Universal App Campaigns (that includes YouTube). Top platforms such as Facebook (including Instagram), Twitter, Snapchat, Pinterest, Reddit and, rapidly rising in popularity, TikTok. And, finally, advertising networks, among which ironSource, Vungle, Applovin and Unity are the biggest ones.
All top social media platforms have a certain number of users that have risen to a popularity of a celebrity. These people have a massive number of loyal fans who are highly engaged with what these, so-called, Influencers have to say. A big number of product and services is being advertised via Influencers and apps is just yet another kind of products for them to introduce to their fans. To facilitate Influencer marketing a number of Influencer marketing agencies and platforms have stepped up to mediate relationships between brands and Influencers. Influencer marketing is both effective for a short time app downloads burst to increase their ranking on app stores and generate a long-team effect and drive an app user acquisition on a regular basis.
PR & Press Coverage
Before Influencer marketing was born, thanks to the rising of Influencers as an app marking force, getting an app covered by a major publication was one of the most desirable outcomes of an app marketing campaign. Today, the number of publications that cover apps have decreased but this channel is still relevant, it’s just doesn’t generate as a big of an affect as it used to. Getting an app covered by media requires long-term planning, well written outreach emails and carefully chosen journalists to approach with a pitch.
Among all ad formats available to an app marketer, video is the most effective because it allows to show a mobile app in action and engage with a potential app user emotionally. Video ads is the choice of all major app advertising platforms, usually video ad duration ranges between 15 and 30 seconds. One thing to remember with video ads is that different ad platforms require video ads shot in a different format and style. A quick example could be creating video ad creatives for running app install ad campaigns on Facebook Ads and TikTok advertising platforms. Video ads for these two will be vastly different to engage with respective audiences.
Email marketing is one of the oldest forms of online marketing and this channel still works well for an app user acquisition. Email provides an environment to introduce an app or its new features to people when they aren’t pacing franticly through their feed on Instagram, Twitter or TikTok. Another email feature that makes it stand out of the rest is that you can send not just a single email but a series of emails to an audience built via tracking pixel on your website (meaning these people have already demonstrated an interest to your brand).
In parallel to all digital marketing channels we know and love, offline marketing still exists and shouldn’t discounted. TV, radio and podcast ads have a capacity to reach out people when they aren’t exposed to digital ads and actually can be more receptive to your app brand.
So these are the major user acquisition app marketing channels that are in app marketers disposal and below you can see some of the best among mobile app marketing platforms that help app publishers to acquire app users.