At my first cell mission, an affiliate community, I used to be invited as an investor. By that point, I had simply completed working at a playing firm in Africa. Clearly, after you’ve been working onerous for a playing firm, your subsequent stage ought to be opening a cell advertising and marketing firm. Joking! So I made a decision, why not?
Table of Content
Sooner or later, I bought the affiliate community and constructed a cell advertising and marketing company. It was one thing groundbreaking again then, as we used a brand new mannequin of cooperation. It was based as a mobile-only firm, whereas the market was flooded with affiliate networks working with net site visitors for video games solely. Just a few firms might drive high-quality site visitors to cell non-gaming purposes, and we have been amongst them.
Step-by-step, I began determining how the cell business works and dived deeper into the specifics. I’ve at all times stayed forward of the tendencies and, you understand, there are moments once you notice that for those who don’t make a breakthrough now, somebody will go away you behind. Simply then I spotted that if there is no such thing as a pattern, I must create it.
One in every of our first shoppers was a well known cell app. We labored for that app as an in-house consumer acquisition division. Because of that collaboration, we gathered an incredible quantity of experience. There wasn’t that a lot revenue although. However for us, experience was extra essential than cash. We managed to construct strong relationships with the site visitors sources and discover how product metrics have an effect on our consumer acquisition. That allowed us to offer the perfect companies to our future shoppers. We have been standing on the crossroads of the previous and new cell. It appeared to me that we have been altering the world.
Inform us extra about your story at AdQuantum, how all the things began, and the way did it get to the place you are actually?
After working with our first consumer, we realized we should always develop our inside consumer acquisition experience. Identical to that, we began getting new shoppers one after the other. The primary ones got here to our company by way of my very own connections. We targeted primarily on massive cell apps within the fintech and life-style classes and it positively paid off. However I solely have two arms and one head, so I employed individuals who have been extra skilled than me of their areas of experience. Supervising such professionals, I used to be studying new issues, whereas the corporate was incomes and rising.
The mannequin of collaboration we used to work with has advanced a number of occasions because the company has grown larger.
Steadily, AdQuantum discovered itself the place it’s now. We work with an enormous variety of shoppers of fully totally different enterprise sizes, and our workers has grown from a number of individuals to 100+ staff worldwide. If we keep in mind all our distant staff, we now have greater than 200 individuals working at our company.
What makes AdQuantum totally different from different companies?
Firstly, AdQuantum has its personal merchandise that permit us to each acquire experience and check new advertising and marketing methods. Secondly, we now have constructed a inventive manufacturing unit with over 300 freelance designers concerned. The thought of making this manufacturing unit got here from the necessity for a lot of designers. It will take an entire soccer area if we employed all these designers to work within the workplace.
So, we constructed our personal platform for designers based mostly on JIRA. It allowed us to regulate the method of advert inventive manufacturing.
One other hallmark of our company is that we pay nice consideration to mental property and advert platform insurance policies. Advert creatives that we produce are at all times checked by our compliance division in opposition to the rules and insurance policies of each the consumer and advert platforms.
I imagine we now have managed to create such a singular freelance platform as a result of we now have at all times cared about working situations. We have now weekly payouts for designers, our mission managers actively work with the design neighborhood, and we commonly give presents to mission and inventive managers for the perfect creatives and their variety of achieved duties. We additionally present coaching for designers.
All this led to the inspiration of a brand new mission which we named AdQuantum Design. A few of our shoppers just like the advert creatives we produce a lot that they organize them in packs, individually from different companies we offer.
AdQuantum is versatile in the case of fashions of cooperation with shoppers. We will easily swap from one to a different with out issues and dangers for the associate. For instance, we began with a commission-based mannequin, switched to a CPA, after which to a revenue-share. We provide our shoppers this form of transition in a well timed method until they ask for it earlier.
As I mentioned earlier than, AdQuantum is an company targeted on cell apps. We’re not scattered like many different companies, which allowed us to acquire wealthy area of interest experience. We make choices based mostly on the outcomes of dozens of our shoppers. Fintech, health, gaming apps — it’s onerous to discover a sooner and extra skilled firm than us in these app verticals.
Judging by the suggestions from our companions, different massive companies should not as scrupulous about numbers and figures as we’re. We report each dime spent on advertising and marketing and each dime earned. With nice energy comes nice duty!
What are the apps/software program/instruments you possibly can and may’t dwell with out?
Mainly, these are all my working apps. I purchased a Telegram Premium subscription as a result of I’ve trusted this service for a few years. In spite of everything, I’m the CEO and I can afford a star image in my profile 🙂
Other than LinkedIn, I’ve no different social networks. So Telegram, Slack, and Gmail are my predominant technique of communication.
As well as, I like out of doors actions reminiscent of buggy racing. My buddies and I commonly use purposes for navigation which assist us to construct a route for a cool journey.
Inform us extra about your self: who’s Igor Zavaruev in his spare time, and what does he like?
I’m an enormous fan of utmost auto sports activities. I’ve two kinds of buggy, one for journey and one other for racing. I lately took second place in an newbie race. I’m additionally planning on assembling a custom-made buggy for participation within the rally stage. I need to undergo a number of of those levels to grasp what it’s like. I’m obsessive about getting new experiences that you simply bear in mind for a lifetime! A number of years in the past, I visited the Nürburgring, the legendary Components 1 circuit. As you possibly can see, racing automobiles are my ardour. I attempt to not miss a single race and root for Max Verstappen.
If we speak about enjoyable, I’m unpretentious. The situations aren’t as essential for me as the attractive landscapes and a automotive I decide for touring. Talking about situations, I as soon as spent the evening in a mountain village the place I slept on the desk with my garments on. On one facet of me, slept a youthful woman, she was solely (!) 100 years previous. And on the opposite facet, one other woman was sleeping, she was a bit of older. Rats have been scratching someplace close by, however I didn’t care as a result of, within the morning, I noticed an unforgettable mountain panorama after which drove on. These are the moments I dwell for.
I’ve even made my son eager on automotive racing. For the reason that age of 6, he has been a fan of Ferrari. Now he’s 7 years previous and lately he took half in his first karting championship!
Is there one thing that has made a distinction in your company previously 12 months? And what are you planning to vary in your company this 12 months?
AdQuantum has steadfastly survived the COVID-19 period. I additionally confronted Covid-19 and beat this ridiculous virus!
Whereas many firms needed to restructure their companies, we even grew in earnings and workers. The app verticals we’re used to working with — dwelling health, meditation, and fintech — have skyrocketed in income as individuals started to spend extra time on their physique, thoughts, and on-line buying and selling. That is the place our commercials have been ready for them. This has allowed us to scale our advert campaigns and budgets to an entire new stage. So now we’re already ready for monkeypox in case of it!
On the finish of 2021, we acquired investments from a big firm. These funds have been instantly directed to a brand new firm basis. We have now created a really distinctive writer of non-gaming apps — Union Apps. This firm publishes all kinds of subscription-based apps that our specialists have discovered to work greatest with. As well as, Union Apps is engaged in M&A and is able to think about any non-gaming apps and dev groups for a deal. Briefly, you will have a cool cell app? We’re wanting to pay you!
What’s the way forward for cell advertising and marketing?
The current and way forward for cell advertising and marketing are linked to knowledge safety, the safety of customers, and their private info. Anonymity in promoting creates issues for entrepreneurs, however solely the strongest professionals will alter to the brand new situations. AdQuantum proudly overcame the challenges and we discovered learn how to work with each iOS 14.5+ and SKAd because of our inside merchandise. Via trial and error, we bought to the place we are actually.
Cell advert creatives will proceed to play an enormous function within the upcoming years. Nevertheless, they may develop into extra complicated in manufacturing as a result of consumer’s banner blindness. Therefore, cell entrepreneurs must continually enhance their abilities. We, as an illustration, commonly develop our stock of companies. We purchased the tools for movement seize and are actively mastering our Unreal Engine and Unity abilities.
As for the tendencies, the earnings of non-gaming apps is rising strongly. In keeping with latest analysis, cell non-games will quickly meet up with cell video games by way of income. 60% of AdQuantum’s earnings comes from non-gaming apps. Nonetheless, in video games, we aren’t any much less sturdy. However the traditionally gathered experience permits us to take care of non-gaming apps extraordinarily nicely.
Good luck together with your apps!