Table of Contents
App store optimization ranking factors
1. What is ASO?
In a narrow sense, ASO refers to the process of improving the ranking of apps in the rankings and search results in the app market.
In a broad sense, ASO refers to all processes that can help App gain better exposure in the app store, and obtain more traffic and downloads. Including leaderboard optimization, search ranking optimization, boutique recommendation, user review optimization, etc.
2. The principle and goal of ASO?
1) Optimization principle
The principle of ASO is to analyze the App Store’s consideration of all dimensions of the product, including the App Store’s operating mechanism and Apple users’ download habits, and plan to increase these parameters to obtain natural exposure and user traffic.
2) Optimization goal
The goal of ASO is very clear, which is to increase the natural download volume of App in the App Store. According to the formula of “downloads = impressions * download conversion rate”, this goal can be divided into two links: (1) increase the display volume of the app; (2) increase the conversion rate of the app from display to download.
3. What are the factors that affect ASO?
1) Application name
2) Keyword tags
3) Application description
4) Application icon
5) Application screenshots and videos
6) User evaluation
7) Download activation
8) Number of active users
9) User retention
10) Socially shared data
4. What are the techniques for ASO keyword setting?
1) Keyword weight ranking
APP Title> Keywords> APP Description> IAP item Name/Description
Namely: application name>keyword tags>description>in-app purchase name or description;
2) Analyze the keywords of your own application.
Understanding the total number of keywords covered, the increase or decrease in the number of coverage, the ranking of the application under the current keywords, the keyword search index, etc., can help developers to collect effective keywords in time and replace keywords with poor performance;
3) The weights of APP Title and Keywords cannot be superimposed,
If it appears in Title, it is best not to appear again in Keywords to avoid wasting characters;
4) Compare keywords covered by competing products.
Not only should we check which keywords are exclusively covered by the competing products, but also which keywords the competitive products have ignored (keywords exclusively covered by our own apps), and the latter is likely to be a breakthrough for us to surpass the competing products;
5) With the help of keyword expansion tools.
There are many ways to find relevant keywords. You can use methods such as combining and splitting existing keywords. The main title plus subtitles are used. The main title is the name of the APP. The subtitle introduces the role of the APP and increases the weight of the core keywords;
6) Mining user comments.
Checking user reviews can provide us with some effective keywords. It is possible to summarize the evaluations of users on their own products and competing products for analysis.
The early keyword layout should be as many as possible, and then the optimization should be focused on the keywords with strong relevance, and don’t ignore the hot words and difficult words. This will achieve the effect of ASO, increase natural exposure and increase natural downloads.