Each writer has heard the phrase: “We’d like extra adverts and we’d like them quick!” again and again from their person acquisition division. The very fact is that cell video adverts are crucial for efficient person acquisition, nonetheless, the manufacturing of those adverts is closely depending on manpower. That is the place automation can turn out to be useful. Automation is a technical answer that helps generate a excessive variety of video variants in far much less time.
What are the 2 primary sorts of automation we use at AppAgent? When does it make sense to make use of automation? What are the additional prices and potential features? All of those questions and extra will probably be lined in at this time’s publish.
Think about you must create 4 new advert ideas, every in a number of languages, currencies, codecs, and exports for varied advert networks. In complete, 432 adverts and two months to fulfill the deadline. In such instances, you both have to rent a military of movement designers to work across the clock or you must crave effectivity, by which case you possibly can simplify your life with a little bit of code and automation. I’m not nice at managing freelance movement designers, however I did excel at IT in highschool, so I went for the latter choice.
We’re all completely happy to imagine that to be able to develop a profitable cell recreation (or app) you want:
What cell video adverts automation is about
Merely put, it’s a technique to make the manufacturing of adverts extra environment friendly and versatile for future modifications and iterations. Automation lowers the time wanted for video manufacturing considerably and it saves your finances.
SGG – automation demo
Supply: AppAgent
Some typical use instances are: altering the primary hero characters within the opening sequence of a sport video advert, alternating a gameplay sequence, utilizing completely different packshots or music. One other nice use is for eCommerce. You possibly can in a short time change languages, promoted merchandise, regulate costs and currencies, and many others.
Platforms similar to Neatly provide video automation templates, nonetheless, you’re restricted in creativity and the beginning worth of $5K a month is perhaps discouraging for a lot of publishers. Additionally, FB Dynamic Adverts presents comparable performance which works properly for sure verticals (we efficiently used these for Kiwi.com, a journey app). The draw back is that it really works just for static adverts the place you possibly can change solely pictures and duplicate. As a result of everyone knows that video guidelines the world, these are annoying restrictions.
Let’s take a look at two primary sorts of automation which you could leverage to provide dozens, even lots of of adverts in a short while:
Semi-automation of cell advert creatives
A technique of automation that facilitates work in After Results, the place you possibly can change the ensuing video by built-in parameters (checkboxes, sliders, dropdown menus). Designers can swap rapidly between a number of completely different parameters (colours, sport heroes, packshot types, textual content modifications). As soon as all the things is ready inside After Results you possibly can render every model of the advert manually. This setting might be saved within the rendering queue, however it’s essential to click on every variant of the advert manually.
Semi automation demo
Supply: AppAgent
Benefits: Quick deployment of an present advert that proved to work properly together with your viewers. Simple video enhancing when the UA crew requests some modifications.
Disadvantages: Rendering and clicking on variants “manually”, detecting errors within the ensuing movies shouldn’t be simple. The venture is managed solely inside After Results.
Instance: For Small Large Video games’ title Puzzle Fight we alternated characters, gameplay sequences, backgrounds, music tracks, and packshots. This resulted in 30 completely different variations from a single grasp advert.
Puzzle Fight demo
Supply: AppAgent
Puzzle Fight last video
Supply: AppAgent
Full Automation of cell advert creatives
This can be a strong system in After Results that’s related to a database similar to Google Sheets and takes all parameters from a easy spreadsheet doc. In Google Sheets, all you must do is record all doable variations and let your laptop render one model after one other. Rendering can also be automated. After Results goes by the doc and renders all variants one after the other.
Full automation video
Supply: AppAgent
Benefits: Automated rendering, management over the video inside Google Sheets, lightning-fast manufacturing as soon as all the things is ready up.
Disadvantages: It takes longer to combine this method into your present advert and it’s higher to start out the venture with automation in thoughts, in any other case you may have to utterly redo it later. Additionally, the inputs want to fulfill predefined parameters similar to dimensions of your new hero picture or size of a brand new gameplay sequence.
Instance: For Joom, an eCommerce software, we used automation to create adverts in 8 languages, 3 currencies, 13 codecs, and export settings for 4 advert networks. Every grasp advert had over 100 variations for various markets, channels, and placements.
Ultimate advert for Joom
Supply: AppAgent
What’s the use case for video creatives automation?
Automation is smart when you realize:
- one grasp advert needs to be versioned into a number of codecs for various distribution platforms
- you need to check completely different parts of the advert and measure the influence of these in your advertising and marketing analytics
For the beginning, it’s necessary to have a really clear transient with the specified variants clearly outlined earlier than preparations start (extra on that by my colleague Tina on this video). Usually, we at AppAgent begin with the draft of the grasp advert, and as soon as that’s permitted, we agree on all desired iterations that come from a fundamental breakdown of the important thing parts of the advert:
- Opening sequence
- Essential content material (gameplay, app in use)
- Headlines
- Packshot
- Music
Typically the choice on what parts to fluctuate and check is closely depending on the belongings obtainable. Clearly, the setup of an automatic advert and all belongings requires extra time, wherever from a few hours to even a few days within the case of a giant catalog of swappable belongings. Automation saves you time and provides you the flexibility to check and measure tons of variants rapidly, after which construct new adverts based mostly on the outcomes that let you know which parts affect the efficiency essentially the most. The advantages are clear – so give it a attempt!
