- App Markets Trends & Insights
- play store ranking algorithm
- buy ios app review
- google play search ranking tool
Definition of high key phrases
Searches that obtained the very best doable search quantity scores at a while throughout a yr are used to find out the preferred key phrases. The amount rating is a decided and obtained quantity from Apple that ranges from 5 to 100. The variety of searches for a key phrase on the App Retailer will enhance because it turns into extra widespread and customary.
High 20 App Retailer key phrases in 2022 (US)
- tik tok
- fact social
- money app
The highest 20 App Retailer search phrases various considerably between 2021 and 2022. Solely six phrases from the highest 20 in 2021 – “instagram,” “snapchat,” “fb,” “tik tok,” “youtube,” and “messenger” – stay within the high 20 in 2022.
In the meantime, outstanding search phrases together with “mario kart,” “zoom,” “amongst us,” “disney plus,” and “free video games” dropped out of the highest 20 this yr.
Adjustments on this yr
As talked about above, this yr’s annual key phrases have modified so much, so let’s check out the precise traits during which they’ve modified.
Generic key phrases misplaced reputation on the App Retailer in 2022
Model names had been regularly the preferred search phrases in every nation in recent times, and this can possible proceed in 2022.
There have been 19 generic key phrase searches performed in 2021 all through the six markets, and every nation had a minimum of one generic key phrase that was ranked within the high 20. However this yr, we solely monitor a complete of 6 generic key phrase searches all through the highest 20 markets. There have been no generic key phrases from the US, France, or Germany within the high 20. Here’s a abstract of the six markets’ high searches for common key phrases:
- USA – no generic searches
- UK – 3 searches: “vpn,” “new profile pic,” and “vpn free limitless”
- France – no searches
- Germany – no searches
- Spain – 1 search: “salud andalucia”
- India – 2 searches: “free hearth” and “cellphone pay”
Many branded phrases are current within the high 20 most searched searches. Though it might be tempting to make use of your rivals’ trademarked key phrases in your metadata to extend site visitors, this isn’t permitted on the App Retailer (and never really useful to incorporate in your key phrase discipline).
Courting apps dominate the preferred App Retailer key phrases
When in comparison with final yr, relationship apps like “tinder” and “grindr” dominate the highest key phrases. The one relationship app to put within the high 20 in all 6 markets final yr was Bumble (US). Seven relationship apps are among the many hottest searches this yr, and a minimum of one relationship app from every nation is among the many high 20.
COVID-related key phrases are much less widespread in 2022
It is fascinating to note that whereas there have been simply three COVID-related searches this yr, there have been six earlier yr that had been the preferred throughout the six areas. As an illustration, “Tous Anti Covid,” which was ranked eighth in France in 2021, is at the moment the thirteenth hottest search, whereas the Corona Warn App, which was ranked 1st in Germany in 2021, is at the moment ranked 4th on the App Retailer. This could be as a result of this yr’s world COVID-19 immunization campaigns modified the course of the pandemic.
One other factor to notice is that “Zoom” did not seem in any of the highest 20 searches for any of the six markets this yr, though it did for 4 of the six cities final yr. In a post-pandemic world, this could be ascribed to extra employees returning to working environment.
Just like the earlier yr, social media and networking apps like “instagram,” “twitter,” “snapchat,” “tiktok,” and “fb” proceed to dominate the highest key phrases within the App Retailer.
Communication & gaming key phrases amongst high searches in 2022
Communication and recreation searches are the second and third most typical classes of high searches in 2022, respectively. “WhatsApp” is the most typical search phrase for communication searches, putting within the high 20 in every of the six markets. By way of recreation searches, “Roblox” is the most typical phrase, putting within the high 20 in the USA, the UK, and Germany. Video-related key phrase searches are additionally widespread, with “Netflix” and “YouTube” putting within the high 20 for every of the six areas.