Ever marvel what drives somebody to make use of (or not use) a cell app?Or what sort of cell app they’re doubtless to make use of essentially the most?Or how a lot time they’re spending within the cell apps they obtain?On this submit, we’ve gathered 28 of essentially the most up-to-date cell app utilization and obtain stats, info and projections you should use to ensure your individual app aligns with what your target market is definitely doing in 2021 and past.
Table of Contents:
Cell App Utilization & Obtain Statistics
We kick issues off with stats about utilization traits and obtain habits. These numbers spotlight what’s happening within the cell app market right this moment and even communicate to the psychology of cell customers.
1. Cell web utilization is rising whereas desktop web utilization continues to fall. (Mary Meeker)
In keeping with the 2019 Mary Meeker report, the variety of hours spent on the web continues to extend yearly, however the break up between desktop and cell is turning into an increasing number of pronounced. In 2018, Individuals have been spending 3.6 hours per day on cell (12 occasions greater than a decade prior) and simply 2 hours per day on a desktop or laptop computer (which has stayed fairly constant since 2008).
2. Almost 90% of cell web time is spent in apps. (eMarketer)
The hole between cell app utilization and cell browser utilization can also be widening. In 2020, eMarketer predicts that grownup smartphone customers will spend about 4 hours per day utilizing cell web, and 88% of that point will probably be spent in cell apps, slightly than a browser. This speaks to the significance of corporations not solely optimizing their web sites for cell, however creating customized, responsive apps too.
3. There are at present greater than 2.9 million apps out there within the Google Play Retailer. (Statista)
As of June 2020, there have been 2.96 million apps printed within the Google Play Retailer. Whereas the Android working system leads the pack for market share globally, it’s attention-grabbing to be taught that competitors is way lighter right here than within the Apple App Retailer (see subsequent statistic).
4. There are practically 4.4 million apps out there within the Apple App Retailer. (Statista)
As of July 2020, there have been 4.37 million apps printed within the Apple App Retailer. In keeping with Statista, there may be one gaming app out there on iOS for each 4 non-gaming apps.
5. On common, greater than 100,000 new Android apps are launched within the Google Play Retailer each month. (Statista)
Whereas there are fewer Android apps reside in the marketplace right this moment, new Android apps are being printed at a price 3 times better than iOS apps (see subsequent stat), with greater than 100,000 new apps being launched every month.
6. On common, greater than 30,000 new iOS apps are launched within the Apple App Retailer each month. (42Matters)
New iOS apps are launched at a slower price than Android apps; this can be because of the Google Play Retailer reportedly being cheaper and simpler to enter—and, as talked about above, there are way more Android customers than iOS customers on the earth. Generally it makes extra sense to cater to the numbers, however not all the time. We frequently see companies selecting to construct for each platforms.
7. Shoppers downloaded 204 billion apps in 2019—and that quantity continues to climb. (App Annie)
The variety of cell app downloads every year has been steadily rising. In 2019, there have been 204 billion app downloads worldwide (excluding re-installs and app updates). As App Annie experiences, it is a 45% improve from 2016.
8. The common variety of apps being downloaded within the U.S. is lowering. (Comscore)
Although world obtain development and the period of time spent in cell apps are each steadily rising, obtain development in the US is levelling off (as proven by App Annie information above). A report by Comscore additional helps this development: In a single quarter of 2109, two-thirds of smartphone customers within the U.S. stated they downloaded a mean of 0 new apps monthly. The takeaway right here is that except you’re Google, you shouldn’t make an app simply to make an app. Getting a person to undertake a brand new app or swap from a competitor will not be simple—you’ve received to present them a motive to go to the app retailer and make that obtain.
9. Most customers have greater than 10 apps put in on their telephones. (Statista)
In a survey performed towards the top of 2019, practically three-fourths of respondents stated that they’ve at the very least 11 apps downloaded on their telephones (not together with pre-installed apps). So whereas new apps will not be downloaded fairly often, the typical person nonetheless has a good variety of apps already vying for his or her consideration. Downloads, nonetheless, are a reasonably weak metric for fulfillment. If a person will not be constantly opening and utilizing your app, it’s primarily simply there gathering mud and is at excessive threat of being deleted (see subsequent stat).
10. The number one motive individuals uninstall apps is as a result of they aren’t in use. (CleverTap)
How typically do you purge your telephone of beforehand put in cell apps? Many customers do, primarily as a result of these apps will not be getting used. The explanation they aren’t getting used, although, is what companies have to concentrate on. Among the many different prime causes for uninstalling: not sufficient area on their telephone, extreme promoting, and extreme notifications. As CleverTap factors out, all of those responses communicate to 1 factor: a poor person expertise. Performance is every part, and poor UX can assure the failure of your app.
11. Google owns nearly all of the cell apps in the marketplace right this moment. (Sensor Tower)
With apps like Maps, Hangouts and YouTube, Google LLC owns nearly all of apps printed in each the Google Play Retailer and the Apple App Retailer. Google is creating apps to enhance the expertise of customers and strengthen their connection to the model. It’s an incredible enterprise transfer, and also you don’t must be Alphabet to do it.
12. Fb Messenger is the highest cell app worldwide by obtain, and WhatsApp is the highest cell app worldwide by month-to-month energetic customers. (App Annie)
Google could personal essentially the most apps in the marketplace, however Fb in the end wins with 4 out of the 5 most downloaded and most used apps. Additionally attention-grabbing to notice is that each one the apps within the prime 5 are social or communication apps. This aligns with findings about the preferred app classes (extra on that under).
13. Greater than 20% of all cell apps within the Apple App Retailer are recreation apps—2X the variety of enterprise apps. (Statista)
Of all of the cell apps within the Apple App Retailer, the preferred class for builders is gaming apps. Almost 25% of all cell apps fall into the video games class. That’s two occasions greater than the second highest class, enterprise. In case you’re seeking to launch a brand new gaming app, be ready for some powerful competitors—but additionally be ready to trip the wave of a massively booming business!
14. Solely 66% of smartphone customers have recreation apps on their telephones. (Statista)
Though gaming apps are essentially the most generally created, solely 66% of smartphone customers have at the very least one gaming app on their gadget. In distinction, greater than 95% of all smartphone customers have a communication or social app, net browser, utility or instrument app, and leisure app. Statista doesn’t specify whether or not or not pre-installed apps are included of their information.
15. Smartphone customers spend 50% of their cell app time in social and communications apps. (App Annie)
Not solely are social apps essentially the most continuously downloaded, however they’re additionally the place smartphone customers are spending the largest chunk of their time (50% of whole utilization time, to be actual). In second place are video and leisure apps, like Netflix and TikTok, coming in at 21% of whole utilization time. As App Annie experiences, the strains are starting to blur between social apps and leisure apps as new generations flip to them for related functions.
16. Music apps are launched extra each day than every other class of app. (Statista)
Whereas customers spend most of their time in social and communications apps, they frequent their music apps greater than every other app sort—launching them practically 3 occasions per day, on common. This can be a little laborious to imagine, contemplating how typically customers appear to log into Fb, Instagram, their texting apps, and even electronic mail, every day. We’d anticipate to see the social and communications app class someplace on this chart, and because it’s not, it’s laborious to completely perceive this information
Millennials & Gen Z App Utilization Statistics
Millennials and gen Z are the 2 most tech-savvy generations with quickly rising buying energy. In case your app targets these teams, understanding what makes them tick will allow you to persuade them to undertake your app.
17. Almost 70% of millennials say social networking apps are amongst their mostly used. (MindSea)
Amongst millennials specifically, the quantity who checklist social media apps as their most continuously used class is at 69%. In second place, at 55%, is messaging apps—as a result of once more, the preferred use of apps is connecting and speaking with others. In case you’re focusing on this technology, take into account incorporating options in your app that permit customers to attach with their friends and be a part of a group.
18. Roughly 37% of millennials checklist information utilization as a key issue when deciding in the event that they like a cell app. (MindSea)
When requested in regards to the prime components when deciding in the event that they’ll hold a cell app, 37% of millennials stated extreme information utilization was a dealbreaker for them. An ideal instance of that is Pokémon Go—when it first launched, the app rapidly grew to become a viral hit, however customers have been always pissed off with how a lot information it ate up, and plenty of deleted it. As you’re constructing your individual cell app, remember the fact that excessive information utilization could lead to customers hitting the delete button quick.
19. 21% of millennials say they open their apps greater than 50 occasions per day. (The Manifest)
Each day, millennials open their cell apps greater than any technology prior. Are you certainly one of them? It’s practically midday and I’ve already opened 4 social apps, three communication apps, a climate app, my electronic mail app and the calculator app—and plenty of of them have been opened greater than as soon as. It’s not that onerous to get to 50! Youthful generations right this moment are tech savvy and all the time on their telephones. Construct an incredible app, construct their belief and loyalty, and they’re going to come again repeatedly.
20. Gen Z spends 71% of their digital media time utilizing smartphone apps. (ComScore)
As ComScore factors out, smartphone customers between the ages of 13 and 24 are the heaviest cell app customers. That is supported by App Annie information, which exhibits that gen Z holds the crown for whole variety of periods and whole time spent monthly in prime, non-gaming cell apps. As App Annie additionally factors out, gen Z is ready to quickly surpass millennials as the most important technology, so in case your target market falls on this age group, that is excellent news for you.
Cell App Income Statistics
Lastly, we spherical out this piece with some insights on cell app income. In case you’re seeking to monetize your app, right here’s what you should know…
21. 92% of apps within the Apple App Retailer are free. (Statista)
Free apps dominate the market. Amongst app pricing methods, the free and freemium fashions seem like those which have constantly labored the most effective throughout app classes, given their rising reputation. Many of those apps nonetheless being profitable because of advertisements, add-ons and upgrades.
22. 96% of apps within the Google Play Retailer are free. (Statista)
Nearly all of apps within the Google Play retailer are additionally free, and a better share than these within the App Retailer.
23. Cell apps are projected to hit $581.9 billion in income in 2020. (Statista)
In case you had any doubts, the cell app market is sizzling. App income has risen tremendously over the previous decade; this development is forecasted to proceed, with income projected to hit practically $1 trillion in 2023. It’s not too late to get in on the motion!
24. Apps within the Apple App Retailer usher in practically double the income of these within the Google Play Retailer. (Sensor Tower)
If maximizing income is a precedence on your cell app, chances are you’ll wish to launch within the Apple App Retailer. Sensor Tower experiences that iOS apps constantly usher in extra money than Android apps. Bear in mind, there are practically two occasions the quantity of apps within the App Shops and one fifth of these are gaming apps. These figures are doubtless contributing to Apple’s leg up within the income division.
25. Apps with subscriptions account for almost all of client spend in prime non-gaming apps. (App Annie)
Within the U.S., subscriptions contribute essentially the most to rising cell income numbers. App Annie experiences that in 2019, 97% of client spend within the prime 250 non-gaming apps within the Apple App Retailer was pushed by subscriptions. Within the Google Play Retailer, subscription-based income got here in at 91%.
26. Shoppers spend essentially the most on video apps. (App Annie)
4 out of the highest 5 non-gaming apps for 2019 primarily based on worldwide client spend have been video apps. Video has been a rising content material format for years now, and it’s not going away. It’s also a preferred sort of content material for subscriptions, so video apps drive an enormous chunk of cell income. The very fact is, in and outdoors of apps, video content material is rising in use and recognition throughout industries; together with some parts of audio, video and or animations in your app wouldn’t be a foul concept.
27. Cell gaming is projected to surpass $100 billion in client spend in 2020. (App Annie)
The 12 months that cell gaming took off… In keeping with App Annie information, in 2019 customers spent 25% extra on cell video games than all different gaming mixed. Spend was projected to surpass $100 billion in 2020, however that quantity could find yourself even greater now with the extra increase cell gaming has acquired from stay-at-home orders. You’ll be able to learn extra in regards to the influence of COVID-19 on gaming in App Annie’s 2020 gaming highlight assessment.
28. Shoppers spent 130% extra in well being and health apps in 2019 than they did in 2017. (App Annie)
Exercising is one other at-home exercise that extra customers have been exploring for the reason that pandemic compelled the closure of gyms, sporting fields and rec centres. In keeping with Sensor Tower, well being and health app downloads are up 47% year-over-year, and per App Annie, client spend final 12 months was already up 130% from 2017. That’s proper: In 2019, customers worldwide spent a complete of $1.5 billion on this class, so if well being and wellness is the market you’re in, now could be the time to construct your app!