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YouTube launches $100 million fund for Shorts creators
YouTube stated it plans to launch its personal $100 million creator fund to draw a higher variety of video makers and rival apps reminiscent of TikTok which have lately launched comparable initiatives.
The brand new YouTube Shorts Fund will likely be accessible by anybody who creates distinctive brief kind movies for the neighborhood.
YouTube will choose the movies that get among the most engagement and views and reward them monetarily over the following few weeks.
So long as creators adhere to the Neighborhood pointers on the platform, they are going to be eligible and never solely those that are a part of the Accomplice Program.
YouTube stated it’s presently engaged on a monetisation mannequin for YouTube Shorts specifically.
In a weblog publish, the corporate wrote:
“We’re excited to start out rewarding creators for his or her contributions by way of the Shorts Fund. On the similar time, we’ll broaden our Shorts participant throughout extra surfaces on YouTube to assist individuals discover new creators, artists and Shorts to get pleasure from. We can even start to check and iterate on adverts to raised perceive their efficiency.”
The platform lately added a function that lets customers remix audio on the platform to bolster inventive edits of their visible content material.
It additionally plans to improve Shorts by including captions, 60 second recordings, clips from the cellphone gallery and numerous filters.