Keep in mind Yik Yak, that social media app that gained insane reputation within the mid-2010s as a platform the place you might anonymously submit messages to folks in your space? Effectively, the app has made a comeback, and for the primary time in 4 years, you will get the app on the app retailer.
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The corporate introduced its comeback on Twitter earlier right now, a few week after altering its profile image on Fb. In February, the app was bought from Sq. by a brand new firm, unironically referred to as Yik Yak, Inc., and the brand new firm rapidly took over the app’s growth.
The idea of Yik Yak is its anonymity. Customers can submit on the platform about something that they need, and customers of their normal location can see the posts. Posts may be upvoted and downvoted based mostly on reputation. Solely customers inside a 1.5 to 5-mile radius can learn customers’ posts, making Yik Yak an fascinating platform that focuses on what’s happening in your city.
Yik Yak gained huge reputation within the mid-2010s amongst youngsters and faculty college students. You may hop on and complain about your faculty’s sports activities groups or speak about native upcoming occasions. However, in fact, with the platform’s anonymity got here prime cyberbullying and abuse alternatives.
The app in the end shut down in 2017, after engagement fell off and extra complaints of cyberbullying arrived. Nevertheless, the corporate has up to date the app’s phrases of use with a one-strike no-bullying coverage that would see customers banned instantly for varied bullying ways.
I used to be in faculty throughout Yik Yak’s prime. Although I by no means spent a lot time with the app personally, I keep in mind the sort of stuff that you’d see posted on it, and a few of it was fairly dangerous. It at all times appeared like Yik Yak was a harbinger of chaos, and I don’t see this iteration ending any in another way. So it seems to be like we’ll simply have to attend and see.