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Nosto app acquires Stackla so as to add user-generated content material
Nosto, the eCommerce personalisation app, simply acquired content material advertising platform Stackla to incorporate extra user-generated content material.
The addition will enable retailers and types to make use of Stackla’s AI-driven platform to personalise purchasing expertise by means of user-generated content material. Stackla has beforehand labored with shoppers similar to Canon, Lush Cosmetics, Trek Bicycle, Kathmandu, and Nintendo.
In response to analysis, 79% pf shoppers say that such content material impacts their buying choices.
“As on-line purchasing accelerates and we crave human connection, shoppers more and more search the actual and related user-generated content material they belief to assist them make buying choices,” mentioned CEO at Nosto, Jim Lofgren.
“On the similar time, manufacturers are struggling to create sufficient partaking and various content material to ship the forms of genuine, personalised experiences shoppers count on. By pairing Stackla’s unrivalled UGC platform with Nosto’s main commerce expertise platform, we will resolve this drawback for manufacturers – giving them the flexibility to create extra significant purchasing experiences that drive outcomes.”
The acquisition additionally marks Nosto’s entrance into the Australian and Southeast Asian markets.
Thus far, Nosto raised $32.8 million in funding.