Table of Contents
- Facebook to launch its own in-app podcast player
- google play search optimization
- buy app store reviews
- app ranking service
Facebook to launch its own in-app podcast player
Facebook has confirmed plans to build its own in-app podcast player. The addition will allow users to share their podcast shows through the Facebook page.
Although full details have yet to be unveiled, it’s believed that the tool could be working via RSS.
While the network’s collaboration with Spotify focuses primarily on music, the new player would center on podcasts. That’s not to say, Facebook users who listen to Spotify from their news feed can’t also listen to Spotify podcasts.
What makes the development potentially stand out is that any creator could start and upload their own show.
It comes in light of the huge success of audio apps like Clubhouse which boosted installs significantly in 2020 and early 2021.
Around 170 million people already connect to podcast pages and some 35 million are fans of shows.
It also gives Facebook some additional ad targeting leverage because the network will be able to tap into users’ favourite shows and thereby their interests.
The new podcast platform is expected to launch within the next few months.
This press release contains forward-looking statements regarding our future business expectations. These forwardlooking statements are only predictions and may differ materially from actual results due to a variety of factors including: the impact of the COVID-19 pandemic on our business and financial results; our ability to retain or increase users and engagement levels; our reliance on advertising revenue; our dependency on data signals and
mobile operating systems, networks, and standards that we do not control; risks associated with new products and changes to existing products as well as other new business initiatives; our emphasis on community growth and
engagement and the user experience over short-term financial results; maintaining and enhancing our brand and reputation; our ongoing privacy, safety, security, and content review efforts; competition; risks associated with
government actions that could restrict access to our products or impair our ability to sell advertising in certain countries; litigation and government inquiries; privacy and regulatory concerns; risks associated with acquisitions;
security breaches; and our ability to manage growth and geographically-dispersed operations. These and other potential risks and uncertainties that could cause actual results to differ from the results predicted are more fully
detailed under the caption “Risk Factors” in our Annual Report on Form 10-K filed with the SEC on January 28, 2021, which is available on our Investor Relations website at investor.fb.com and on the SEC website at ASOWorld. Additional information will also be set forth in our Quarterly Report on Form 10-Q for the quarter ended March 31, 2021. In addition, please note that the date of this press release is April 28, 2021, and any forward-looking statements contained herein are based on assumptions that we believe to be reasonable as of this date. We undertake no obligation to update these statements as a result of new information or future events.
Non-GAAP Financial Measures
To supplement our condensed consolidated financial statements, which are prepared and presented in accordance with generally accepted accounting principles in the United States (GAAP), we use the following non-GAAP
financial measures: revenue excluding foreign exchange effect, advertising revenue excluding foreign exchange effect and free cash flow. The presentation of these financial measures is not intended to be considered in
isolation or as a substitute for, or superior to, financial information prepared and presented in accordance with GAAP. Investors are cautioned that there are material limitations associated with the use of non-GAAP financial
measures as an analytical tool. In addition, these measures may be different from non-GAAP financial measures used by other companies, limiting their usefulness for comparison purposes. We compensate for these limitations
by providing specific information regarding the GAAP amounts excluded from these non-GAAP financial measures.
We believe these non-GAAP financial measures provide investors with useful supplemental information about the financial performance of our business, enable comparison of financial results between periods where certain items
may vary independent of business performance, and allow for greater transparency with respect to key metrics used by management in operating our business.
We exclude the following items from our non-GAAP financial measures:
Foreign exchange effect on revenue. We translated revenue for the three months ended March 31, 2021 using the prior year’s monthly exchange rates for our settlement or billing currencies other than the U.S. dollar, which we
believe is a useful metric that facilitates comparison to our historical performance.
Purchases of property and equipment; Principal payments on finance leases. We subtract both purchases of property and equipment and principal payments on finance leases in our calculation of free cash flow because we
believe that these two items collectively represent the amount of property and equipment we need to procure to support our business, regardless of whether we procure such property or equipment with a finance lease. We believe that this methodology can provide useful supplemental information to help investors better understand underlying trends in our business. Free cash flow is not intended to represent our residual cash flow available for discretionary expenditures.
For more information on our non-GAAP financial measures and a reconciliation of GAAP to non-GAAP measures, please see the “Reconciliation of GAAP to Non-GAAP Results” table in this press release.